Found September 27, 2012 on Fox Sports Wisconsin:
When the 2012 college football schedules were released last year, Mark Daniels spotted an opportunity. Daniels, the Director of Football for Adidas, noticed Wisconsin and Nebraska two Adidas-sponsored schools were slated to open Big Ten play for a second straight season. He figured the teams would garner a primetime television slot. He also figured it was the perfect time for Adidas to roll out its inaugural "Unrivaled Game," an annual matchup of top Adidas-sponsored teams. In other words, with all eyes on the game, all eyes would be on the uniforms, too. "With conference alignments, it's not going to happen on an annual basis," Daniels told FOXSportsWisconsin.com this week. "We certainly wanted to maximize the opportunity this year with the Badgers taking on the Huskers in Lincoln. From that process, we started designing." What Adidas came up with was a twist on the traditionally plain uniforms of both programs. When the teams meet Saturday, Wisconsin will wear a white uniform that features red shoulders, a bold red "W" on the chest and red player numbers above the heart. Stripes run down the sides of the uniform pants, and the back of the player jerseys will read "Badgers" instead of including the last names of players. Wisconsin's red helmet will feature a black facemask and white "W," and the team will wear black shoes with red and white components that are reflective. The uniform style is a throwback to Wisconsin's 1962 Big Ten championship team, which celebrates its 50th anniversary this fall. Second-ranked Wisconsin went on to play No. 1 USC in the 1963 Rose Bowl in a contest that featured the first No. 1-No. 2 matchup during a bowl game. "We don't want to take the most heritage-rich programs in the country and turn them into something they're not," Daniels said. "We went back into the annals of history and took kind of an old-school logo and modernized it and brought it forth in a way that hasn't been done in a very long time." Nebraska, meanwhile, will wear its alternate uniforms as well, which feature a block "N" in black set against red jerseys and pants. The Cornhuskers also will wear black helmets for the first time in school history. The game, dubbed by Adidas as "The Quick and The Red," is scheduled for a 7:12 p.m. CT kickoff at Memorial Stadium. Daniels said the jerseys, which are part of TECHFIT technology, are 30 percent lighter and provide a 17 percent greater range of motion than typical jerseys. "It's harder to grab on to," Daniels said. "It's harder to tackle. That means more first downs, more touchdowns and more wins. It's a jersey that actually gives one team a competitive advantage over the other." Daniels did not reveal the cost of the jerseys but did say they are "by far the most expensive jersey on the marketplace." Among the key designs are integrated ventilation zones in the jersey to keep players cool. Adidas is the official sponsor of more than 70 college teams across Division I, II and III. The company has unveiled similar uniforms for Michigan, Notre Dame, UCLA, Texas A&M and Mississippi State. Daniels said it is up to each team to determine where the jerseys go after the game. Players can get the jerseys following completion of their eligibility. If nothing else, Daniels noted the jerseys stand out when it comes to high school recruiting. "I think it puts these programs top of mind for every team in the country," Daniels said. "Not like there's a recruit out there that doesn't know about Wisconsin or Nebraska. But it again puts it top of mind, and if they were thinking, Well, OK, I know everything they're about, and I know what they're going to look like today and 10 years from now -- this changes the game a little bit and says, no, there's a swag factor, a coolness there that those athletes can relate to." As for the reaction from Wisconsin's players? For the most part, the jerseys have been a hit. "I'm excited," Badgers running back Melvin Gordon said. "It's different from what Wisconsin usually does. I like the Ws. I think that's a little swag right there. I like that. That's pretty cool." "I like them," added Wisconsin linebacker Ethan Armstrong said. "You know, I'm kind of a traditional guy. I like the traditional uniforms that we usually wear. But I kind of like the changeup. I think Adidas did a really nice job with the uniforms. I think they're going to look really sharp." Not every player is as gung-ho about the jerseys. After all, there is also an important game to be played on the field Saturday night. "I don't think we're really paying attention to the uniforms," Badgers linebacker Mike Taylor said. "We might at first when we see them in the locker room. Some guys might get amped up. But when it comes down to game time, it's going to be about the Xs and Os." Follow Jesse Temple on Twitter.
THE BACKYARD
BEST OF MAXIM
AROUND THE WEB
RELATED ARTICLES

Badgers' Gilbert punished, won't start vs. NU

MADISON, Wis. Wisconsin defensive end David Gilbert will pay a small price for critical comments he made Wednesday night concerning Nebraska quarterback Taylor Martinez.Badgers coach Bret Bielema said Thursday that Gilbert would sit out the first play of Saturday's game as a lesson for his poor word choice.Regarding Martinez, Gilbert told ESPNWisconsin.com, "it still looks...

Wisconsin star LB Borland a quick study

MADISON, Wis. In football parlance, the "A" gap is the space between a team's center and its guards on the offensive line. It is among the most basic of terminologies, and for a college linebacker, understanding the difference in gaps is supposed to be second nature, as easy as pumping gas or tying a shoelace.Chris Borland insists that when he came to Wisconsin, such...

Montee Ball has been cleared to play this week

Per ESPN, Wisconsin senior running back Montee Ball will play Saturday night at Nebraska. Ball, a Heisman Trophy finalist last season, suffered a mild concussion in the first quarter of last week’s win against UTEP. He also suffered a concussion when he was attacked by a group of men Aug. 1 in downtown Madison, Wisconsin. Badgers head coach Bret Bielema said earlier this week that...

A Wisconsin "Gangham Style" parody? Of course there is.

Wisconsin is in panic mode right now. It lost to Oregon State. Overhyped quarterback Danny O'Brien has been benched in favor of Joel Stave. Tailback Montee Ball is dealing with a concussion. What's the best thing that Wisconsin students can do at a time like this? Make a pathetic "Gangnam Style" parody video, of course. This is obvious proof Wisconsin...

Nebraska set to wear color changing cleats against Wisconsin

This weekend when Nebraska faces off against Wisconsin, they will wear cleats that change from black to silver when in the light. The uniforms, however, are not so great. Wisconsin will also be wearing some alternate uniforms. Adidas is obviously trying to step up their game a little bit and compete with Nike. Here come the recruits. [SBNation]

The Freshman Fifteen - Walker Williams

It's not every day a highly-recruited offensive lineman from the Pacific Northwest reaches out to Wisconsin, but Tacoma (Wash.) Baptist offensive lineman Walker Williams felt no school could give him what the Badgers' program could. Badger Nation gets to know the freshman lineman a little better in our popular feature.

2012-2013 ITH season preview: Wisconsin Badgers

With the college basketball season on the horizon, we’ll be taking a long look at the conference at large as well as Indiana’s roster over the next few weeks. Today, we look at the Wisconsin Badgers. Bo Ryan has built a system that wins in the Big Ten. He’s not pumping out NBA superstars, but Ryan lands middle of the pack recruiting classes, develops talent and finishes in...

Game Week Mailbag

What is Wisconsin's plan for wide receiver? Should Chris Borland play more at the end due to the injuries? What's the plan for Montee Ball, James White and Melvin Gordon? There are a lot of good football questions to be answered in this week's Badger Nation mailbag.

DD's Pigskin Preview: Wisconsin vs. Nebraska

Wisconsin at No. 20 Nebraska, 8pm Eastern (ABC) Line: Nebraska - 12 (Bovada lines) Last Meeting: 2011 (48-17 Wisconsin Win) 3 Players to Watch: 1) Joel Stave (QB UW): Stave is making just his 2nd collegiate start of his career and hasn't been involved in a road game since 2010, when he was in high school. How he handles the crowd and how he responds to adversity...

Behind the Jersey Numbers: #44 Days, Frank Kaminsky

Author's Note: Welcome to the first of my new series, Behind the Jersey Numbers. We'll be counting down the days until Wisconsin basketball tips off by giving you some number crunching content. I hope you enjoy the series, and join me counting down the days until Badger hoops! With 44 days until the Wisconsin Basketball team opens up it's season at the Kohl...

Jones Excited by Badger Offer

Chicago De La Salle (Ill.) class of 2014 offensive tackle Jamarco Jones talks about his newest offer, one from the Wisconsin Badgers.

Nebraska Cornhuskers vs. Wisconsin Badgers Preview and Prediction

With Ohio State ineligible to win the Big Ten title, it’s not crazy to think Saturday’s matchup between Wisconsin and Nebraska could be a preview...
Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.