Facebook has for many years been a portal for musicians to share their music, photos and thoughts as well as interact with fans. Now, the world’s largest social network offers them another way to let fans into their lives: the Subscribe button.
While almost every big-name artist and band has a brand Page for fans to “Like,” a handful of popular musicians have also enabled and embraced the Subscribe feature, which allows any Facebook user to subscribe to those musicians’ personal profiles and see anything shared publicly.
But why? The feature has several benefits for musicians: Without the Subscribe button, a musician is limited to 5,000 friends, but with the feature, the musician can attract an unlimited number of subscribers. The tool also is especially useful for band members who would rather connect with their fans more intimately through their own profiles rather than their band’s Page.
Ultimately, Subscribe gives band members and solo artists alike a way to engage with fri...