Originally written on Geeks and Cleats  |  Last updated 12/10/14
Jessica Alba is a Hollywood superstar, but when she’s not staring in movies or gracing magazine covers, she heads an organic baby care company worth almost a billion dollars. Here’s how it all happened… Jessica Alba began The Honest Co. just raised $70 million in donations, and now the real value of the environmentally friendly brand has been revealed as they prepare to go public. Another reason why the life of Jessica Alba isn’t all that bad, reported by WSJ: “She is an international star. We’re starting to see a lot of demand from her fans around the world,” [investor Jeremy Liew] said. “This idea for non-toxic, chemical free products has resonated around the world in developed and developing countries.” Since launching in 2012 with its non-toxic diapers and other natural baby products, the California-based startup has grown quickly by blending its environmentally sensitive products with a social mission. Annual revenue is tracking to hit north of $150 million in 2014, or three t...
PLAYERS: Jessica Alba
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