Originally written on Sports Business Digest  |  Last updated 10/21/14

Rapper Lil Wayne loves skateboarding.  Now, thanks to Wayne and Mountain Dew, others get to experience the fun. Wayne and Mountain Dew, as part of their DEWeezy project, officially opened a new skatepark in New Orleans Ninth Ward District yesterday.  The Ninth Ward was one of the areas most effected by Hurricane Katrina in 2005.
"We're very excited to be a part of the rejuvenation of the Ninth Ward community," said Brett O'Brien, Mountain Dew's VP of Marketing. "This is a great way for local residents to connect, challenge themselves and ultimately enjoy their surroundings even more - while celebrating skate culture. I'd personally like to thank Lil Wayne, California Skateparks and Make It Right Foundation for aiding in such a positive project for this community."
The skatepark, which was designed by renowned skatepark developer Tim Duggan, is eco-friendly, and was even designed to mirro the landscape of the lower Ninth Ward.
"The opening of this skatepark marks the culmination of what has been an incredible, multi-tiered campaign," said Cortez Bryant, co-CEO of Blueprint Group, Lil Wayne's longtime management firm. "The city of New Orleans and skateboarding are two of Lil Wayne's great passions. We are honored to be able to combine the two while giving back to the community that has supported us since day one."
In conjunction with the unveiling of the skatepark, Mountain Dew also partnered with Stoked -- an organization promoting personal development to under-served youth through action sports.  Participants in the Stoked program are assisting in the development of the next Mountain Dew/DEWeezy commercial.  A video chronicling their story is below. (via Mountain Dew Press Release)
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