The recent People's Choice Award winner as Favorite Pop Artist is also the Big 12's choice to help sing its praises.
The conference's public service announcement for women's basketball, which debuted last weekend, features Demi Lovato's "Together" from her current album Unbroken.
"I am honored and very proud to be a voice for the Big 12 this season. I'm very thankful and blessed to be a part of a history-making season this year. I love the PSA myself and I know other will love it, too," Lovato told FOXSportsSouthwest.com.
Besides being born and raised in the Big 12 region (Dallas), the pop star makes no public vow of favoritism towards any conference school. However, Lovato's stepfather and manager, Eddie DeLaGarza, is a Texas Tech graduate and was a letterman on the 1986 Red Raiders baseball team.
Lovato's mother, Dianna, is a former Dallas Cowboys Cheerleader and played basketball in junior high school. It's a well-rounded sports family.
"I love watching basketball when I ...