LIV Golf adds three U.S. events as financial questions loom

Greg Norman the LIV Golf CEO watches on during a press conference before the LIV Golf series at Trump National Doral. John David Mercer-USA TODAY Sports

LIV Golf adds three U.S. events as questions about financial stability loom

By Chelena Goldman | Last updated 12/14/22

LIV Golf is continuing to expand its calendar for 2023, but questions about how the rogue golf tour can stay afloat are rising ahead of its sophomore season.

Reports surfaced on Wednesday that LIV has added three U.S. locations to its 2023 repertoire, with Arizona, Oklahoma, and West Virginia joining the list of destinations.

LIV Golf announces 3 more U.S. events for 2023:

—The Gallery Golf Club in Tucson, Arizona (March 17-19)
—Cedar Ridge Country Club in Tulsa, Oklahoma (May 12-14)
—The Greenbrier in West Virginia (August 4-6)
— Dan Rapaport (@Daniel_Rapaport) December 14, 2022

With LIV continuing to add more event locations, one would think that the Saudi Arabians have bottomless pockets when it comes to making this golf league work. However, some recent deep-diving reveals that isn't entirely the case.

The New York Times revealed that the LIV Golf business model is actually built upon rather unreachable goals and that the "benchmarks for success bordered on the fantastical."

Even with Greg Norman attracting big names to his breakaway tour -- and making a monster splash by coaxing Cam Smith away from the PGA Tour at the height of his game -- it appears that LIV Golf isn't the infinitely wealthy, stoppable force it claims to be.

The second season of LIV Golf kicks off on February 24.

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