Originally written on Philliedelphia  |  Last updated 11/15/14
It's been announced today that the Phillies' Double-A affiliate, the Reading Phillies are undergoing an overhaul to their brand. On Saturday, November 17 the successful minor league franchise will have a new name, logo, and uniform. The Phillies have been in Reading since 1967 which is one of the longest a team and a minor league affiliate have stuck together. Many times, teams will switch it up. Just look at the Mets and the Blue Jays who swapped homes for their Triple-A clubs in Las Vegas and Buffalo a few weeks ago.Brand changes aren't uncommon lately. Scranton/Wilkes-Barre, the home of the Triple-A Yankees affiliate just had a fan vote on a new team name and that's due to be announced soon as well. Part of me hates it. The Reading Phillies have always been the Reading Phillies to me (or the R-Phils). I'm a traditionalist and the R-Phils are a huge draw with a newly rennovated ballpark and it just doesn't seem broke enough to need a fix. Scranton's stadium was a mess and need...
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Matt Barnes not happy with NBA for $25,000 fine

Brandon Browner: 'No hard feelings' with Sherman, Thomas

Gronk reads erotica, sings Katy Perry at SB Media Day

Governor donates $10K to UNM hoops star’s cancer charity

U.S. Soccer: Hope Solo needs to do 'number of things' to return

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

K.J. Wright: Targeting injured players 'unacceptable'

Five reasons the Patriots will win the Super Bowl

Five reasons the Seahawks will win the Super Bowl

Bill Simmons fires a shot at ESPN colleague Ray Lewis

Which teams are most squarely on the bubble?

Tiger Woods: 'There was blood everywhere' after tooth incident

WATCH: Pacquiao, Mayweather meet at halftime of Heat game

One of Tom Brady's ‘treats’ is avocado ice cream

Does MLB need more offense in the modern game?

Re-ranking the Top 25: exposing the biggest flaws

Tiger on wearing mask: ‘Not a lot of brown dudes at ski races’

Putting the Cleveland Cavaliers’ pieces together

Brodeur to retire immediately and join Blues front office

Michael Bennett talks about sex superstition, calls reporter gay

As Patriots prepare, it's easy to forget about Hernandez

Marcus Mariota's younger brother will play at Oregon

Marshawn Lynch on Media Day: 'I'm here so I won't get fined'

Ranking all 48 Super Bowls

MLB News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Barnes unhappy with NBA over fine

Does MLB need more offense in the modern game?

Re-ranking the Top 25: exposing the biggest flaws

Putting the Cavs’ pieces together

Super Bowl XLIX: Key people to know

Ranking all 48 Super Bowls

Bill Simmons fires a shot at Ray Lewis

NFL pushing CFP to change schedule

Can Yanks not pay A-Rod his bonuses?

Petition started to remove Pats from SB

On John Wall's adidas J Wall 1 NYC All-Star Edition

NFL approved Pats' under-inflated balls?

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.