Originally written on Philliedelphia  |  Last updated 10/21/14
It's been announced today that the Phillies' Double-A affiliate, the Reading Phillies are undergoing an overhaul to their brand. On Saturday, November 17 the successful minor league franchise will have a new name, logo, and uniform. The Phillies have been in Reading since 1967 which is one of the longest a team and a minor league affiliate have stuck together. Many times, teams will switch it up. Just look at the Mets and the Blue Jays who swapped homes for their Triple-A clubs in Las Vegas and Buffalo a few weeks ago.Brand changes aren't uncommon lately. Scranton/Wilkes-Barre, the home of the Triple-A Yankees affiliate just had a fan vote on a new team name and that's due to be announced soon as well. Part of me hates it. The Reading Phillies have always been the Reading Phillies to me (or the R-Phils). I'm a traditionalist and the R-Phils are a huge draw with a newly rennovated ballpark and it just doesn't seem broke enough to need a fix. Scranton's...
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