Originally written on The Sports Bank  |  Last updated 10/19/14
In the 2000s, the Chicago Cubs and the owners of the rooftops surrounding Wrigley Field had quite a tiff going on. The Cubs put up fences in the bleachers blocking the view of the Wrigleyville rooftops, so the rooftop owners built their seats higher above it. Then the ballclub put up another screen blocking the view, claiming it was for “post 9/11 security screens.” After years of squabbling they settled on the small business owners giving them 17%. You can see how both sides have a point- the local businesses help build the Wrigleyville neighborhood up from dangerous ghetto on the outskirts to trendy, adult playground. The Cubs have a point in that someone else is directly profiting off their product. Well the years of detente are over and it looks like there’s going to be another battle over revenue between the two interests. Like Fenway Park in Boston, the amount of advertising space in Wrigley is very limited. And you saw how the Boston Red Sox sold all that out. The Ricketts ...
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