Originally written on Fox Sports Ohio  |  Last updated 11/10/14
NEW YORK (AP) -- Owners of the Boston Red Sox thought the team wasn't marketable after the 2010 season and needed to add "sexy players," former general manager Theo Epstein says in a new book co-written by former manager Terry Francona. Epstein says owner John Henry, chairman Tom Werner and president Larry Lucchino made the team's image a priority, according to excerpts released Tuesday by Sports Illustrated. "Francona: The Red Sox Years" is co-written by the Boston Globe's Dan Shaughnessy and is scheduled for publication by Houghton Mifflin Harcourt on Jan. 22. "They told us we didn't have any marketable players. We need some sexy guys," Epstein was quoted as saying. Francona said of the ownership group: "I don't think they love baseball. I think they like baseball. ... It's still more of a toy or hobby for them." Francona worked for ESPN in 2012. Cleveland hired him in October as its manager.
MORE FROM YARDBARKER

Darrelle Revis, Ndamukong Suh exchange words after game

Curt Schilling's son causes scare at Logan Airport

Manziel's girlfriend tells Browns to put Johnny Football in

Scalpers in Detroit selling free Jets-Bills tickets for $125

Report: Redskins could bench Robert Griffin III

Broncos have meeting with scoreboard operator

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Report: Cowboys could still pursue Adrian Peterson

Manny Pacquiao: I'm ready to fight Floyd Mayweather Jr.

John Calipari gets daughter's birthday wrong

Carson: Hall of Fame career not worth concussion problems

Tiger hires new swing coach

Is Sting making his WWE debut at Survivor Series?

WATCH: Odell Beckham Jr makes catch-of-the-year

WATCH: Marshawn Lynch's awesome post game interview

Video: RG3 gets crushed, his linemen look unfazed

WATCH: Dominic Raiola tries to cheap-shot Patriots' lineman

WATCH: Janoris Jenkins returns interception for 99 yd TD

WATCH: TY Hilton chokes up in emotional postgame interview

WATCH: Chris Clemons accidentally knocks ref's hat off

WATCH: Aaron Rodgers throws nifty TD across his body

WATCH: LeGarrette Blount does Antonio Brown's end zone dance

WATCH: Eagles take opening kickoff 107 yards for TD

Western Carolina coach blasts Kirk Herbsreit

WATCH: Young reporter asks Helfrich funny question

MLB News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

Dominic Raiola admits to dirty play

WATCH: Revis, Suh exchange words

Manziel's GF wants her man to play

Cowboys to pursue Adrian Peterson?

Cal gets daughter's bday wrong

Carson: Career not worth concussions

Report: Gundy pursuing Florida job

Tiger hires new swing coach

WATCH: Jameis Winston shoves ref

Florida DL supports Will Muschamp with eye black

Jay Gruden: RG3 has been 'coddled'

LeBron: Love needs to 'demand' the ball

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.