Originally written on The Outside Corner  |  Last updated 2/24/13

In Sunday's edition of the Miami Herald, Miami Marlins owner Jeffrey Loria took out a full page ad and wrote an open letter to Marlins fans. Upon reading the letter, it proves to me that Loria still has no idea what the hell he's doing running the team. Go ahead and give that letter to the left a click to enlarge it. In the letter, Loria claims "acquiring high-priced talent just didn't work", so he completely punted on that strategy after one season to go with the homegrown approach. Loria of course mentions Miami's farm system being ranked fifth in baseball (on which ranking system, I'm not sure), and MLB Network ranking six of their prospects in the top 100, while also failing to mention that prospects are inherently lottery tickets and one blown out shoulder can end a career. A strong farm system is great and all, but the Royals had the best farm system EVERRRRRR a couple of seasons ago, and haven't finished at .500 since 2003. Next up. Loria discusses the funding for Marlins Park, and admits that the Marlins paid only $161.2 million towards the construction of the stadium. I'm just going to go ahead and link to Deadspin's report about the true cost of the park, which Loria refers to by saying "those who have attacked us are entitled to their own opinions, but not their own facts". Seriously. Loria then discusses the team's finances, saying that the team doesn't have unlimited funds (despite Loria being a billionaire), and that last season's payroll wasn't sustainable and that the team needed to start all over from scratch. He also mentions that the fans didn't turn out the way the team wanted last year with that high-priced roster...man, is he going to be in for a surprise this year.  Do you want an example of an owner that has no idea why people are criticizing the hell out of him? Look no further than Jeffrey Loria. He seems oblivious to the fact that people are pissed off that the Marlins paid under 20% of the cost of Marlins Park when you look at the raw numbers, but are really paying just over 6% of the total cost when the interest of the loans taken out by the city and county are taken into account. He's oblivious to the fact that if you completely punt on a season (like the Marlins did in 2011), spend a ton of money to contend and fail miserably (like the Marlins did in 2012), and then cump off nearly all assets for prospects that won't contribute for the most part in 2013, you're going to be looked at across the league like a fool that has no idea what he's doing. Jeffrey Loria, ladies and gentlemen. Even when he tries to be transparent, he screws things up. [@luirangel] [follow]

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