Originally written on Sports Business Digest  |  Last updated 7/10/12

Fuse Science has yet another endorser. With Major League Baseball's 83rd All-Star Game looming this evening, the consumer products company has signed home-run hitting, Toronto Blue Jays outfielder Jose Bautista to a sponsorship deal.
"Jose understands what it means to be Powered by Fuse as he has led the majors the past two years in home runs and is tied for the lead at the All-Star break," stated Rubin Hanan, President and COO of Fuse Science. "Jose is also one of the iconic athletes in Canada today playing for the Toronto Blue Jays, and although not from Canada originally, the country has adopted him as one of their own. We will utilize Jose in our Canadian launch strategy for all of our products."
Fuse Science is best known for its EnerJel product -- a transdermal product used to fight muscle fatigue and increase energy. The company is hoping that Bautista can open up the product to the Canadian marketplace, a marketplace which has embraced Bautista both on, and off the field,
"Fuse Science looks to expand to Canada this year and Jose will play a vital part in our roll-out strategy," added Hanan. "There are some very strong retailers that we will target from Sport Chek, Sport Mart, Canadian Tire, Foot Locker, Champs Sports, Athletes World and others as we expand our North American Foot print. Jose will appear on point-of-purchase packaging and do in-store appearances in key markets to drive trial and exposure for the Powered by Fuse brands."
Bautista looks to join Tiger Woods and David Ortiz, among other athletes, on the Fuse Team roster,
"I am very excited to join Big Papi, Tiger Woods, Arian Foster and Ronde Barber of the Fuse Team," stated Bautista. "The baseball season takes a toll on your body and I have always looked for all-natural ways to help my body perform at its best and recover faster. Fuse products help me do that and I am especially excited to help the company launch in Canada," Jose added.
For more information on Fuse Science and EnerJel, check out their Fuse Science website.
Ios_download En_app_rgb_wo_45

Geno Smith laughed at being ranked last in QB poll

Penn State trash talks Notre Dame Twitter over 'Rudy'

Report: Aroldis Chapman unlikely to be traded

Mets’ trade for Carlos Gomez called off despite reports

Report: Rangers to acquire Cole Hamels from the Phillies


WATCH: Tulo hits first home run with Blue Jays

NFLPA officially files Brady lawsuit, wants QB to play Week 1

Mariota’s lack of red flags was a concern for NFL teams

Tigers 'rebooting,' make David Price available in trade

Jerry Jones backs Roger Goodell amid Deflategate controversy

Brady, agent contacted AT&T in attempt to retrieve deleted texts

Texas QB commit has great anti-Oklahoma T-shirt

WATCH: Tim Tebow does monster leg workout

Farrell: Sandoval's conditioning 'continues to be addressed'

Revis won't wear Super Bowl ring around Jets teammates

Former NBAer Vin Baker now works at Starbucks

Can Preller fix the mess in San Diego?

Mike Leach compares Deflategate to Kardashians

All Panthers home games will also be broadcast in Spanish

Giants owner calls Pierre-Paul debacle ‘very disappointing’

Panthers WR cited for marijuana paraphernalia, had child in car

Bruins-Canadiens Winter Classic details announced

Jay Bruce and Carlos Gonzalez: Twin trade chips

MLB News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
Get it now!
Ios_download En_app_rgb_wo_45

Can Preller fix the mess in San Diego?

Next summer's top 10 NBA free agents

Who is the NL's new top shortstop?

Cardinals HC Bruce Arians calls Jen Welter a 'trailblazer'

Mets still act like a small-market team

Tom Brady: I did nothing wrong

NFL upholds Tom Brady's suspension, legal battle likely

Cardinals hire first female NFL coach

Larry Bird: Michael Jordan would kill me in 1-on-1 now

Seau family: HOF broke their word

Kobe to see time at power forward next year

Mike Pettine not ruling out Manziel

Today's Best Stuff
For Publishers
Company Info
Follow Yardbarker