Originally written on Sports Business Digest  |  Last updated 11/19/14

Depressed because your favorite team isn't doing so well in the MLB Playoffs? Or maybe those are tears of joy because your team is moving on? Either way, Kleenex has you covered.

Kleenex is now running a promotion -- through MyKleenex.com -- where any fan can show their support for their favorite team by purchasing customized Kleenex brand oval tissue boxes with their favorite MLB Club on the oval. Through November 15th, Kleenex is also making a donation to the Boys & Girls Club of America for every MLB-branded box of tissue that is sold. The wife of former Yankees star Jorge Posada, Laura Posada, has been named as a contributor to the promotion,
"This is a magical time of year when emotions run high and simple gestures of caring show that you support your team in good times and in bad," said Laura Posada . "That's why I've teamed up with Kleenex brand, to encourage fans to show their support with family and friends this season, whether they are rooting for their favorite MLB Club or for the athlete in their family, Kleenex brand custom ovals at MyKleenex.com are a great way to show you care."
Besides the MLB club image, Kleenex is also allowing fans to add a message to further personalize the box and create more engagement with the consumers.
"For the past three years, Kleenex brand has engaged consumers in sharing tissues with each other as a gesture of caring. This Posteason, we want to give consumers the opportunity to further customize their sharing on MyKleenex.com," said Jim Schuh , Global Digital Marketing Manager at Kimberly Clark. "Because whether it's tears of joy or tears of sadness, Kleenex brand is there to support you."
For those looking to get involved with Kleenex's promtion, use the promo code PLAYOFFS when making your purchase and you'll get a free box for free. The boxes sell for $7.99 a piece.

(via Kleenex)

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