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Red Sox Find a Bull Market

Found January 11, 2009 on SportsBiz: Yardbarker Blogger Network

When a group of investors led by futures trader John Henry took over the Boston Red Sox, it didn't take them long to realize that the marketing principles applied to the Sox could easily be applied to other sports. They decided to expand the scope of their interests to other sports related ...
Original Story: http://thesportsbizblog.blogspot.com/... Verified_ybn
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