Searching for the Milwaukee Brewers

You and I know something about the internet, right, or we wouldn't be writing/reading a weblog, fondly known as a blog. But I got a chance to see how little I know when I went off to Google news about the Brewers and this popped up: http://www.clickz.com/showPage.html?page=3624972, an article P.J. Fusco called "Canonicalization Made Simple." Uhh, not simple enough for yours truly, 'cause I don't really know a subdomain from an algorithm.Still, since Ms. Fusco used a search for "Milwaukee Brewers" as her test case, I at least found out that a) nobody is declaring our Brewers have achieved sainthood, and b) whether you're using Google, Yahoo, or MSN Live Search to find them, some completely different looking responses will still get you to the same spot, brewers.mlb.com. Which is a better place for me than a site about search engine marketing. So I'm gonna go redirect my query.