Jim Nash is such a big Yankees fan that he named his son George Mattingly Nash, combining two of his favorite players: George Herman Ruth and Don Mattingly.
So when he noticed Mattingly was participating in a startup venture called Egraphs, which offered an autographed digital picture with a handwritten note and a personalized audio message, he didn't think twice about paying $50. Nash never would have walked up to the Los Angeles Dodgers manager and asked for his signature.
''It's much easier, especially for a grown man,'' the West Virginia native said. ''It's much more personal.''
Egraphs launched at the All-Star break, a technological breakthrough that extends the autograph business from the age-old methods of writing to stars, leaning across ballpark railings and hanging around hotel lobbies.
Now, power up the computer and get a prize from the likes of R.A. Dickey, Cliff Lee, Andrew McCutchen and Clayton Kershaw. Or even retired stars that include Pedro Martinez.