Originally written on Sports Business Digest  |  Last updated 11/18/14
Last June the Yankees were looking at an almost 4% drop in attendance since the previous year, when attendance had decreased 3%. Convinced that their product was priced correctly, the Yankees laid the blame squarely at the feet of secondary market retailer; StubHub. “We believe there are serious issues with the StubHub relationship,” team president Randy Levine told The Post yesterday. “We are actively reviewing more fan-friendly alternatives for next year.” (via Sports Business Digest) The Yankees contract with StubHub expired at the end of last season, and it has not been renewed. Instead, the Yankees have taken the secondary ticket market into their own hands, partnering with Ticketmaster to create the "Yankees Ticket Exchange", the new official online resale marketplace for Yankees tickets. The exchange will be accessed online through "My Yankees Account" for Season Ticket Licensees, and will feature Ticketmaster's barcode transfer technology for the sake of security. “The Yankees Ticket Exchange will be a safe, convenient, reliable and expedient way to purchase and sell guaranteed authentic Yankees tickets," said Hal Steinbrenner, the Yankees Managing General Partner. “It is unfortunate that unscrupulous resellers utilize deceptive practices and tactics and employ unofficial websites, all of which give rise to counterfeit tickets. Fans must be careful when purchasing from unauthorized websites as the tickets they are purchasing from the unauthorized resale websites could be counterfeit, stolen or otherwise void and as such will not permit the purchaser to be admitted into Yankee Stadium. We encourage fans to post and purchase tickets only through "Yankees Ticket Exchange," the only authorized resale website for the Yankees and yankees.com," said Steinbrenner. (via Press Release) With the Yankees Ticket Exchange, fans can purchase tickets and have them electronically delivered as late as three hours prior to the start of a game. Looking to hopefully create an added benefit for resellers, the Yankees have also limited resale fees to 5% for those sellers that post their tickets through their "My Yankees Account". The Yankees Ticket Exchange will be available for all Yankees regular season and Spring Training games in the 2013 MLB season.
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Brock Lesnar attends UFC 184, keeps MMA rumors alive

Ronda Rousey beats Cat Zingano in 14 seconds

Dick Vitale will not call Duke-UNC rematch either

PHOTO: Auburn coaches, players wear ribbons for Mason

Dustin Penner apologizes after sending rape joke on Twitter

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Report: Cowboys to use franchise tag on Dez Bryant

Report: Panthers officially parting ways with Greg Hardy

Could the Eagles release LeSean McCoy?

AEG: Inglewood stadium would be a terrorism target

Former Knick Anthony Mason dies at age 48

Report: Blackhawks, Caps discussed Patrick Sharp trade

WATCH: NIU C brings down basket on dunk

McCown plans to embrace mentoring role with Manziel

Chris Sale out three weeks with foot injury

NHL analyst calls out media over Blackhawks report

Alabama recruits aim to bring the dynasty back

WATCH: Jon Jones, Rumble Johnson prank Dana White

Anthony Mason: The most 'New York' of the 90's Knicks

Ray Rice addresses domestic violence case, his future & more

Kentucky raffling off Wildcats-themed motorcycle

WATCH: Montrezl Harrell throws down monster alley-oop

WATCH: Tyler Hansbrough, Festus Ezeli ejected for fight

WATCH: Russell Westbrook literally gets dent in his face

MLB News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Brock Lesnar attends UFC 184

Rousey beats Zingano in 14 seconds

Anthony Mason: The most 'New York' of the 90's Knicks

Could Eagles release LeSean McCoy?

AEG plays dirty with Inglewood stadium

Anthony Mason dies at age 48

Westbrook got dent in his cheek

Earl Lloyd and basketball’s cruel February

WATCH: Barkley rips analytics again

A-Rod: A con man returns to baseball

Bostick death threats show why some fans take sports too seriously

Russell Westbrook is surging into the MVP conversation

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.