Found September 20, 2013 on
PLAYERS: Dana White
For all the great things Dana White (pictured) has accomplished for mixed martial arts during his nearly 13-year stint as UFC president – getting the UFC back on pay-per-view, launching “The Ultimate Fighter” on Spike TV when nobody dared to touch MMA, selling out shows across the globe, scoring a major broadcast deal with FOX, etc. – White was forced to pay homage to combat sports’ true marketing master on Thursday.  According to Showtime, Floyd Mayweather’s blockbuster bout against Canelo Alvarez last Saturday shattered the all-time record for the highest-grossing PPV fight of all time, generating $150 million in revenue from 2.2 million buys. Mayweather was guaranteed a whopping $41.5 million for merely stepping into the ring. However, it has been reported boxing’s biggest superstar will walk away with $100 million by the time his PPV bonus check arrives in the mail. If anybody walking the face of the earth has that “It factor,” it’s Money May, and White knows exactly when the transformation started. “Let’s face the facts, Floyd Mayweather, when he was ‘Pretty Boy Floyd,’ not that many people were interested,” White said. “When he became ‘Money Mayweather,’ he became this huge personality. I’m in this business. We create these shows to sell fights and entice people into these characters. “I watched [the 'All Access'] show, Floyd knows how to do it. Floyd took this money side, he’ll go out on one of the shows and bring a stack of money and buy a car. And it’s entertaining. People, whether they like it or they hate it, they’re invested in the fight, one way or the other – whether they want to see Floyd lose or win. He’s done a great job of selling himself that way.” Outside of the matchup itself, the other major factor that generated buzz for the scrap was Showtime’s four-part “All Access” series featuring Mayweather and Canelo. The documentary was so captivating, White watched each episode multiple times. Unfortunately for White, the show was so convincing it cost him quite a bit of money. White, a longtime boxing fanatic and gambler, had predicted Mayweather would win by decision from the jump. However, when it was time to hit the sportsbook, White admittedly “chickened out” and didn’t play the fight because of what he saw on the show. White was sitting ring-side when Mayweather beat Canelo via majority decision inside MGM Grand Garden Arena in Las Veags.

Dana White Says There’s a “Real Good Possibility” for Jones/Gustafsson Rematch

UFC 165 featured what could arguably considered one of the greatest light-heavyweight title fight of all time. It was a 5-round battle of attrition and determination, ending in the defending champion walking out of the octagon with his title wrapped securely around his waist.  Neither Jones nor Gustafsson took part in the post-fight press conference as they were immediately sent...

White talks Gustafsson rematch

After a controversial decision in the Jon Jones vs. Alexander Gustafsson fight that left many fighters and fans in disagreement , Dana White dropped some good news on us. The boss man is very, very receptive to the idea of an immediate rematch between Jones and Gustafsson. When asked by Ariel Helwani what he thought about the rarely given immediate rematch for a title, White said...

UFC 165: Dana White sold on a Jones-Gustafsson rematch? (Postfight Interview)

UFC 165: Dana White sold on a Jones-Gustafsson rematch? Is Dana White sold on a Jones-Gustafsson rematch? Find out.

Dana White: Instant Rematch in Play for Jon Jones vs. Alexander Gustafsson

UFC president Dana White kicked off Saturday’s UFC 165 post-fight press conference by asking, “Who doesn’t want to see that rematch?” Well, top contender Glover Teixeira certainly doesn’t want to witness an instant sequel between reigning UFC light heavyweight king Jon Jones (pictured) and Alex Gustafsson. Unfortunately for Teixeira, despite the fact he was promised next...

Dana White Takes Shot at WWE’s Product

UFC President Dana White appeared on Fox Sports’ “Crowd Goes Wild” where he was asked a question about WWE by a host. White was asked to finish the following sentence in a rapid fire question segment: “The best thing about WWE is….” White responded, “Um, I don’t hate the WWE. I think the WWE is one of those things you watch until you are like, 14 and then you move...

Dana White Takes Shot at WWE's Product

UFC President Dana White appeared on Fox Sports' “Crowd Goes Wild” where he was asked a question about WWE by a host. White was asked to finish the following sentence in a rapid fire question segment: “The best thing about WWE is….” White responded, “Um, I don’t hate the WWE. I think the WWE is one of those things you watch until you are like, 14 and then you move...

Anderson Silva: UFC super fights are 'bull****'

No matter how often Dana White says Anderson Silva is taking a super fight, it isn’t happening. Not only is Silva focusing in on the middleweight division, he thinks the entire concept of a super fight is ridiculous.

Video: Dana White UFC 165 Pre-Fight Media Scrum

UFC President Dana White spoke with members of the media on Thursday afternoon following the pre-fight press conference to discuss a variety of interesting topics including Chael Sonnen’s domestic violence comment, the BJ/Edgar fight, Bellator 100 and much more.  Watch the media scrum below:

Dana White: UFC 165 Pre-Fight Media Scrum

  Check out the UFC 165 pre-fight media scrum from UFC President Dana White (pictured) who discusses a range of topics from Floyd Mayweather vs Canelo Alvarez, Chael Sonnen’s recent comments about Rihanna, Frank Mir vs Alistair Overeem, TUF 18 and other upcoming TUF seasons, Rampage vs Tito, Michael Chandler, fighters betting on their own […]

Dana White May Strip Dominick Cruz of UFC Title

  It’s been nearly two years since UFC Bantamweight Champion, Dominick Cruz, has defended his title due to a torn ACL.  Cruz underwent a second procedure, in December 2012, after his body rejected first surgery.  Now, the Interim Bantamweight Champion, Renan Barao, will defend the title this Saturday vs. Eddie Wineland at UFC 165.  UFC president Dana White has stated that this...

Floyd Mayweather Wants to Promote MMA Fighters

  In an interview with, Floyd Mayweather stated his interest in promoting MMA fighters. “I want to promote MMA fighters also. We are looking to promote MMA fighters, so it’s the first time you’re hearing it … Al Haymon is looking to manage MMA fighters. Even though Al Haymon hasn’t came on record and said it, but I want Al to manage MMA fighters. I think...

UFC President Dana White on WWE: “It’s One of Those Things You Watch Until You’re 14 Years Old”

UFC President Dana White has made known his friendly relationship with WWE CEO Vince McMahon multiple times in the past, but he has never been shy about answering questions that compare the products.  White doesn’t normally take shots at the WWE or its fans, however. Until now. White appeared on the Fox Sports show “Crowd Goes Wild” where he answered various rapid fire questions...
MMA News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.