UFC president Dana White is known for his expletive laced outbursts, and in this video posted on the UFC Youtube page, he didn't stray far from his usual formula. In the video, White went after former Yahoo MMA writer Dave Meltzer, who talked about the poor ratings for UFC on Fox 3 on the MMA Show with Mauro Ranallo last week and wrote an article about the ratings problems. White specifically went after Meltzer's firing from Yahoo!, suggesting he'd write an article about ways for Meltzer to keep his job with the company.
White then explicitly broke down the ratings for the show, talking about how the shows that Kevin Iole (again, of Yahoo) said beat the UFC in the ratings (Shark Tank, NCIS) had average viewer ages that were nowhere near the UFC's target demographics. The average viewer age for the UFC show was 39, and the UFC won the ratings race for every demographic they were targeting, most notably the young and middle-aged male demographics as White proclaims....
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May 15, 2012



