LAS VEGAS – The number one recognized car in NASCAR will now feature the number one participatory sports activity – bowling! Richard Petty Motorsports (RPM) and Strike Ten Entertainment announced today at the International Bowl Expo (IBE) the launch of a new partnership that will feature GoBowling.com as a primary sponsor of the No. 43 Ford Fusion driven by Aric Almirola.
Also at IBE was the official unveiling of the No. 43 GoBowling.com Ford Fusion. Richard Petty appeared on the Expo floor and helped give attendees a first look at the historic car as well as posed for photos and signed autographs. Later this summer the car will make its on-track debut at the GoBowling.com 400 on August 4 at the Pocono Raceway in Pennsylvania. The GoBowling.com Ford will also be the primary partner for the No. 43 team at the same event in 2014.
Richard Petty, co-owner of Richard Petty Motorsports (RPM), and Almirola both grew up with a steering wheel in their hands, but they know that bowling is one of America’s favorite activities.
“There is no better way to add to the excitement of International Bowl Expo than to celebrate the launch of our partnership with Richard Petty Motorsports and the No. 43 race team,” said Frank DeSocio, President, Strike Ten Entertainment. “There are very few athletes in the world who have the iconic stature as “The King” Richard Petty. He, like bowling, is known in every corner of the world. Richard and Aric will be great ambassadors for the sport and all our bowling centers across the country.”
“Just like racing, bowling is pure Americana – it’s our nation at its best, a sport that brings people together and creates memories. Not to mention bowling is a lot of fun,” said Petty. “I couldn’t be more proud to partner with GoBowling.com – and there’s no better stage than International Bowl Expo.”
GoBowling.com is the website to visit to learn more about the 2,100+ bowling centers around the country. Fans can learn about their local bowling centers, promotional offers, bowling tips and more. Currently, GoBowling.com is running a national promotion for one lucky race fan to wave the green flag to start their NASCAR Sprint Cup event (GoBowling.com 400) on Sunday, August 4. This partnership with RPM is their first with a team and driver.
Added Petty, “Bowling is enjoying a huge resurgence and this partnership will further increase the awareness of bowling centers within their local communities and everything they offer to all our fans. Today’s centers are really more than just bowling.”
Almirola agrees that this is a natural partnership.
“This is really a great partnership for our race team and an incredible brand association with GoBowling.com. You literally can’t get any bigger than bowling – it’s the nation’s number one participatory sport, and you can’t get better than number one. In racing, we’re all about results and more than 71 million people go bowling every year,” said Almirola. “We don’t always have free time between races but when we do, our team is always looking for fun activities and ways to relax. Going bowling is something that is easy, affordable and enjoyable for us all. We’re better at racing than bowling, but we all have fun when we go bowling. I’m glad that we can be a part of promoting such a great experience to our race fans.”
-Breaking Limits PR