Originally written on Start 'N' Park Blog  |  Last updated 9/19/14

DAYTONA BEACH, FL - FEBRUARY 06: Clint Bowyer, driver of the #33 Cheerios Chevrolet, stands on pit road during qualifying for the Daytona 500 at Daytona International Speedway on February 6, 2010 in Daytona Beach, Florida. (Photo by Jason Smith/Getty Images for NASCAR)
CORNELIUS, N.C. – At some point this weekend at Darlington Raceway Clint Bowyer is sure to look into a television camera and say: “I Ate The Bones.” That’s because Bowyer’s No. 15 Toyota will carry Kentucky Fried Chicken’s “I Ate The Bones” paint scheme Saturday night when the NASCAR Sprint Cup Series races at the 1.366-mile South Carolina track. Last month, KFC launched its revolutionary new Original Recipe® Boneless chicken and accompanying “I Ate the Bones” advertising campaign to respond to an increase in consumer demand for boneless menu items. “I ate the bones,” laughed Bowyer. “I plan to say that about 100 times this weekend in Darlington. We’ve all seen the commercials on television and now we get to carry it on our car. Hopefully I’m eating some Original Recipe Boneless in victory lane Saturday night.” The Michael Waltrip Racing driver is fifth in the 2013 standings and should be one of the favorites Saturday night. Fox will televise the 500-mile race at 6:45 p.m. ET. In addition to joining Bowyer at Saturday’s Darlington race, KFC also recently launched the “I Ate the Bones” Facebook app and contest, in which consumers can post a photo or video with their best “I Ate the Bones” reaction. Participants can submit entries via Facebook, Twitter, Vine or Instagram and then share the submission to encourage friends and family to vote for their entries. Submissions should include the hashtag #iatethebones. Through June 8, weekly winners will be chosen to receive an “I Ate the Bones” t-shirt and KFC gift checks. Five Grand Prize winners will be selected to receive $1,000 and a chance to be featured in a KFC online or social media advertisement within the next year.
MORE FROM YARDBARKER

Clint Trickett retires due to concussions, hid two

Drew Stanton likely out for the year, postseason included

Byron Scott: ‘Idiots’ think Lakers are better team without Kobe

Undrafted QB Connor Shaw to sign with Browns, likely start

Report: Alex Smith out week 17 with lacerated spleen

Belichick: Garoppolo has better understanding of NFL

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Lionel Hollins: 'Honored and blessed to coach Kevin Garnett'

Curt Schilling gives Johnny Manziel advice on Twitter

The last time the Lions won in Green Bay

Carmelo Anthony: The Knicks are dying

Andre Johnson willing to take pay cut with Texans?

Mets star David Wright reaches out to sons of slain NYPD officer

Hiroki Kuroda returns to Japan, ditches Yankees

Kevin Garnett: ‘very weird’ to see Celtics without Rajon Rondo

Report: New Jersey Devils fire head coach Peter DeBoer

Mark Richt confirms Todd Gurley will leave UGA for NFL

Frank Gore: Colin Kaepernick is 'not broke'

The story of Morgan Bulkeley and birth of National League

Five breakout stars in 2014

The 2014 NFL All-Help Offense

Five things the world learned about the NBA on Christmas

What if Bear Bryant coached in the NFL?

The year’s 10 most notable sports media stories

'Roberto' Gronkowski wishes Pats fans Feliz Navidad

NASCAR News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.

Five breakout stars in 2014

The 2014 NFL All-Help Offense

Five things learned about NBA on X-Mas

What if Bear Bryant coached in the NFL?

Carmelo Anthony: The Knicks are dying

The last time the Lions won in Green Bay

Year's most notable sports media stories

'Roberto Gronkowski wishes fans Feliz Navidad

Are the Seahawks back on track?

Wright reaches out to slain officer's sons

Q&A with Rich Eisen; TNF, DirecTV and living in LA

Dan Le Batard sums up Miami's relationship with LeBron

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.