Brad Keselowski is going to enjoy this NASCAR Sprint Cup championship.
I think he's going to represent our sport well as the champion. He's going to bring a new, renewed interest in our sport because he is only 28 years old. Not to take anything away from recent champions Tony Stewart or Jimmie Johnson, they've been awesome ambassadors as champions of our sport for the last seven years, but I just think Brad attracts a younger demographic which is what we're truly trying to get back engaged with our sport.
I see these guys enjoying it, but I see then going right back to work pretty hard.
They've obviously got a pretty major undertaking in trying to win their second consecutive title. Like everybody else in the Cup series, they've got a major body change, and that kind of gives everybody a clean sheet of paper and everybody's got a lot of work to do.
Then, of course, they're making the transition from Dodge to Ford. I don't think that's going to be that big of a deal for them, es...