Found February 25, 2013 on
Yesterday I asked if Danica Patrick could help turn around NASCAR's struggling ratings with a strong performance from the pole in the Daytona 500. The question was met in the affirmative. The 2013 Daytona 500 won by Jimmie Johnson ahead of Dale Earnhardt Jr. was way up in the overnight ratings versus last year with the number moving Fox and NASCAR to do celebratory donuts in the parking lot...
The @nascaronfox #DAYTONA500 posts a 10.0/22 overnight rtg/share,+30 % over last year's 7.7/13 & best overnight rtg for the 500 since 06.
— Dan Bell (@danpbell) February 25, 2013
A 30% increase over last year is huge for the sport. As I wrote Sunday morning, the last 3 Daytona 500 had only averaged a 7.6 in ratings and yesterday's race drew a 10.0. Again, it's impossible to quantify just how much Patrick's 8th placed finish helped the ratings, but she was certainly in contention to the very end. You'd have to have your head buried pretty far into the sand to say she had no effect on the highest rated Daytona 500 since Johnson's previous victory in 2006.
The race was pretty much everything NASCAR and Fox could ask for - Patrick was right there at the end as the sport's most successful driver of this generation (Johnson) crossed the line first followed by its most popular driver (Earnhardt Jr.) of this generation.
The question for NASCAR now becomes whether or not they can hold on to some of that increased audience as the series moves away from Daytona.
BEST OF MAXIM
DAYTONA BEACH, FLA. -- Danica Patrick didnt get the finish she was looking for, but at least this year she finished the Daytona 500 and made history in the process.
After becoming the first woman to win a pole in the Sprint Cup Series let alone the Great American Race Patrick was competitive throughout the entire race and appeared destined to finish third before the field was...
The Daytona 500 takes place today and the racing world is in a frenzy with Danica Patrick starting The Great American Race from pole position. Patrick is of course the first female driver to win a NASCAR Sprint Cup pole, continuing a career of trailblazing and breaking down barriers that began in IndyCar. With Patrick making the move from IndyCar racing to NASCAR, her story ...
getty images Sunday at Daytona International Speedway. A field of 43 cars will look to claim the victory in the NASCAR Sprint Cup Series season opener. The race is 200 laps, 500 miles around Daytona’s 2.5 mile track.
CLICK FOR GREEN FLAG AND STARTING LINEUP!
Happy Daytona 500 weekend. In honor of the Great American Race we give you our greatest hits of Danica Patrick. She’s one of the highest earning female athletes in the world, and quite possibly the most searched for female athletes on the internet. She’s a huge brand and quickly becoming the face of NASCAR.
Her the brand is a tour de fource Therefore, we write about her extensively...
With Danica Patrick starting from the pole, the Daytona 500's
preliminary television ratings are much higher than last
Danica Patrick finished eighth in the Daytona 500 NASCAR Sprint Cup Series race Sunday at Daytona (Fla.) International Speedway, earning the highest finishing position ever for a woman in the “Great American Race.”
The previous best finish for a woman in the Daytona 500 was 11th by Janet Guthrie in 1980.
Patrick, driver of the No. 10 GoDaddy.com Chevrolet SS for Stewart-Haas...
Fueled by a contending Danica Patrick, the Daytona 500 returned to form in the television ratings Sunday afternoon. Sunday’s NASCAR Sprint Cup Daytona 500 earned a 10.0 overnight rating on FOX, up 30 from last [...]
Danica Patrick boosted the Daytona 500 to a five-year high, but the numbers fell well short of the all-time record. The 2013 Daytona 500, won by Jimmie Johnson, earned a 9.9 rating and 16.7 million [...]
Tony Stewart, driver of the #14 Bass Pro Shops/Mobil 1 Chevrolet, met with media and discussed his outlook for the Daytona 500, his charity involvement, new sponsorship for three races, Danica Patrick, and more.
ON NEW SPONSORSHIP
“We talked during the Media Tour about having nine races left to sell and we’re proud to announce this week that we’ve got three of those sold to...
CHARLOTTE, N.C. – Fans of Dale Earnhardt Jr. will try to defend a 10-year win streak as voting opens today for the NASCAR National Motorsports Press Association (NMPA) Most Popular Driver Award. Fans can vote online once a day throughout the 2013 Sprint Cup Series season to earn their driver the coveted “most popular” trophy. This year marks the first year of eligibility...
Photo Credit: John Harrelson/NASCAR via Getty Images
By: Toby Christie – Follow on Twitter @Tobalical
The 55th annual Daytona 500 is in the books, and we saw just about everything. The race was packed-full of drama. The action on the track was exciting, and the crashes were breathtaking.
In the end we saw 28 lead changes among 14 different drivers, and when the dust settled there...
Dale Earnhardt, Jr. led the way with a lap of 45.319 seconds in the final practice for the Daytona 500 from Daytona. Rounding out the top five was David Gilliland, Clint Bowyer, Marcos Ambrose, and Aric Almirola.
Dale Earnhardt Jr.
National Guard Chevrolet
Love’s Travel Stops Ford
Photo- Getty Images
A late race surge helped Jimmie Johnson remain in the front of the pack and allowed Johnson to hold off his Hendrick Motorsports teammate Dale Earnhardt Jr for the Daytona 500 win. This is Johnson’s second Daytona 500 win; he won the 500 for the first time in 2006. A very strung out raced featured lots of great racing and Johnson played the game perfectly to...