Found February 25, 2013 on Awful Announcing:
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Yesterday I asked if Danica Patrick could help turn around NASCAR's struggling ratings with a strong performance from the pole in the Daytona 500.  The question was met in the affirmative.  The 2013 Daytona 500 won by Jimmie Johnson ahead of Dale Earnhardt Jr. was way up in the overnight ratings versus last year with the number moving Fox and NASCAR to do celebratory donuts in the parking lot... The @nascaronfox #DAYTONA500 posts a 10.0/22 overnight rtg/share,+30 % over last year's 7.7/13 & best overnight rtg for the 500 since 06. — Dan Bell (@danpbell) February 25, 2013 A 30% increase over last year is huge for the sport.  As I wrote Sunday morning, the last 3 Daytona 500 had only averaged a 7.6 in ratings and yesterday's race drew a 10.0.  Again, it's impossible to quantify just how much Patrick's 8th placed finish helped the ratings, but she was certainly in contention to the very end.  You'd have to have your head buried pretty far int...
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