In NASCAR, the fuel that powers everything is sponsorship dollars. And when you're a driver at the Sprint Cup level, you better be able to sell yourself to a potential sponsor. Especially when you're entering the free agency phase of your contract.
A good case in point is Ryan Newman, who is in his fifth and likely final season at Stewart-Haas Racing, where he is teammates with Tony Stewart and Danica Patrick. Newman, the 2002 Sprint Cup Rookie of the Year, has signed a personal services contract with toothbrush-maker Oral-B, which builds 330 million toothbrushes annually at its facility in Iowa City.
Newman's deal with Oral-B is somewhat unique in that it is not connected to the team; Newman's No. 39 SHR Chevrolet SS carries no Oral-B decals or signage, and the deal is strictly between the driver and the sponsor.
The new relationship carries a lot of responsibilities with it. Newman has had a very busy week servicing his sponsor.
On Wednesday, the veteran driver traveled to the...