Have you heard that Valvoline is making a bit of a comeback? Okay, so they never went anywhere, but they are reinventing themselves.
See the video below and then read all about it with excerpts from the official press release.
Reinvention Project Revealed: ValvolineTM unveils Dale Earnhardt Jr.’s and Jimmie Johnson’s classic truck creations
Sprint Cup drivers debut high performance truck builds; go head-to-head in performance challenges
Valvoline and Hendrick Motorsports unveiled two completely reinvented, redesigned classic Chevrolet trucks, the culmination of the brand’s first-of-its kind Reinvention Project campaign. After several weeks collaborating with the expert mechanics at Hendrick Performance, Sprint Cup Series drivers Dale Earnhardt Jr. and Jimmie Johnson inspected their finished trucks. The two then went head-to-head in a series of high-energy challenges from autocross to burnouts and even drag racing.
Thousands of participants logged on to the virtual garage at www.ReinventionProject.com, in an attempt to create a virtual build closest to Earnhardt Jr.’s or Johnson’s and snag the grand prize – their own classic Chevy truck. Ultimately, the drivers were thrilled to see their custom rides come to life, putting to work the under-hood expertise of some of the best mechanics in the nation. Their Reinvention Project truck selections include:
Valvoline’s full-synthetic product, SynPowerTM motor oil, served as the motor oil of choice by both drivers for the Chevrolet power plants found in each truck. This selection was made to ensure the highest quality and performance capacity to meet the demands of the two high-powered vehicles.
To see Dale Earnhardt Jr. and Jimmie Johnson go head to head with their trucks, and to find out more about the Valvoline Reinvention Project, visit www.ReinventionProject.com.