Originally posted on NESN.com  |  Last updated 5/21/13

Looking to help build your brand? As one corporate toucan would say, “Just follow your nose!” According to DNA Info, Barclays Center in Brooklyn pumps its own “signature scent” into the air in an attempt to identify that smell with the arena and help build brand identity. Moreover, this isn’t necessarily a new trend, even in the sports world. The scent is the work of a company called ScentAir, which creates customized smells and provides the technology necessary to spread that scent in a large venue, like, say, a basketball arena. According to DNA Info, similar strategies have been implemented everywhere from the Hershey’s store in Times Square to Cowboys Stadium and Edward Jones Dome. Many fans had noticed the scent wafting around the hallways at Barclays Center, voicing their interest or disapproval on social media. The Barclays’ scent has been described as having citrus hints, possibly akin to a high-end men’s cologne. Photo via Wikimedia Commons/Barclays Center

This article first appeared on NESN.com and was syndicated with permission.

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Report: Irving believes LeBron leaked word of trade request

Jerry Jones weighs in on NFL's Ezekiel Elliott investigation

McFadden missed Cowboys charter flight to training camp

Report: Mayweather's GF being harassed by McGregor fans

LaVar Ball pulls entire AAU team from floor, forfeits game

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Pablo Sandoval apologizes for comments about Giants

LeBron James seems to respond to Kyrie Irving's trade request

Senator jokes that President Trump should nominate Tom Brady for ambassadorship

Report: Cubs interested in Rangers catcher Jonathan Lucroy

Marc-Andre Fleury took Stanley Cup on a road trip, protected it well

Cardinals say Carson Palmer, Larry Fitzgerald won't play in Hall of Fame Game

Sports & Politics Intersect: Trump casts shadow over U.S. Women's Open

Best of Yardbarker: General managers take the spotlight

The 'Pay that man his money' quiz

The unexpected rise of the Connecticut Sun

The National League Wild Card is suddenly relevant again

Kicking It: USMNT struggles to find consistency in Gold Cup as World Cup qualifying nears

Three Up, Three Down: The Dodgers are a complete juggernaut right now

BIG3 Week 5: Pivotal make-or-break weekend in Chicago

Who won the Open Championship in the year you were born?

Making an NFL GM change in the summer has its benefits

Box Score 7/21: Stay cool this weekend sports fans

The 'Let's show a little love for James Jones' quiz

NBA News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Yardbarker Privacy Policy and Terms of Service. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Sports & Politics Intersect: Trump casts shadow over U.S. Women's Open

The National League Wild Card is suddenly relevant again

The 'Pay that man his money' quiz

BIG3 Week 5: Pivotal make-or-break weekend in Chicago

The 'Let's show a little love for James Jones' quiz

Making an NFL GM change in the summer has its benefits

The 'Yoan Moncada era starts now' quiz

The Orioles need to unwind past deals if they are going to rebuild

BIG3 Referee Hotline Bling: Sam Hinkie is calling the shots

The 'No one is betterer than Roger Federer' quiz

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker