Originally posted on NESN.com  |  Last updated 5/21/13

Looking to help build your brand? As one corporate toucan would say, “Just follow your nose!” According to DNA Info, Barclays Center in Brooklyn pumps its own “signature scent” into the air in an attempt to identify that smell with the arena and help build brand identity. Moreover, this isn’t necessarily a new trend, even in the sports world. The scent is the work of a company called ScentAir, which creates customized smells and provides the technology necessary to spread that scent in a large venue, like, say, a basketball arena. According to DNA Info, similar strategies have been implemented everywhere from the Hershey’s store in Times Square to Cowboys Stadium and Edward Jones Dome. Many fans had noticed the scent wafting around the hallways at Barclays Center, voicing their interest or disapproval on social media. The Barclays’ scent has been described as having citrus hints, possibly akin to a high-end men’s cologne. Photo via Wikimedia Commons/Barclays Center

This article first appeared on NESN.com and was syndicated with permission.

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

WATCH: Jose Altuve leaves game after scary outfield collision

Allen Iverson has savage response to Tim Hardaway’s crossover claim

Fred Hoiberg: Rajon Rondo ‘longshot’ to return during Celtics series

Pat Riley: LeBron James’ departure from Miami ‘was personal’

Marcus Smart fires back at Jimmy Butler over ‘not about that life’ talk

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Tony Gonzalez: Tony Romo did not cost me CBS job

Martavis Bryant conditionally reinstated by NFL

Dustin Pedroia: No rift in Red Sox clubhouse after Manny Machado incident

USGA tries to simplify rules by ending viewer call-ins, somehow makes it more complicated

NFL GM: Peterson could push Saints ‘into the playoffs and beyond’

Report: Derek Jeter/Jeb Bush-led group wins auction for Miami Marlins

The 'QB or not QB? That is the question' quiz

How the Astros are following the Cubs' blueprint to the top

NBA Referee Hotline Bling: Paul Millsap needs a twin phone

Perfect matches: Handpicking players for certain teams in the 2017 NFL Draft

NFL Draft do-overs we'd most like to see

NFL Draft X-factor players you may have missed during their college careers

Everything you need for the 2017 NFL Draft

Box Score 4/25: 'So long, sleeves'

The 10 best sports docs available for streaming

NBA Weekend Awards: Who takes home the Wilt Chamberlain Trophy?

Where it went wrong: Stanley Cup Playoffs Round 1 exits

20 of the best NFL Draft red carpet looks

NBA News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

How the Astros are following the Cubs' blueprint to the top

The 'QB or not QB? That is the question' quiz

NBA Referee Hotline Bling: Paul Millsap needs a twin phone

Perfect matches: Handpicking players for certain teams in the 2017 NFL Draft

NFL Draft do-overs we'd most like to see

NFL Draft X-factor players you may have missed during their college careers

Everything you need for the 2017 NFL Draft

The 10 best sports docs available for streaming

Most inspirational sports movies, series and docs available for streaming

NBA Weekend Awards: Who takes home the Wilt Chamberlain Trophy?

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker