Originally posted on Around the Arc  |  Last updated 5/10/13
Posted on Pattison Ave. this morning:  "The team formerly known as the New Orleans Hornets is comprised of a young, athletic, up-and-coming core. Anthony Davis, Xavier Henry, Eric Gordon, and Austin Rivers highlight a nucleus looking to put New Orleans basketball back on the map. With both eyes clearly focused on the future, the franchise felt that they should use the youth movement to launch a complete re-branding campaign, with a new name and all.The idea wasn’t awful; fan bases can often be re-energized by a new franchise identity, especially if it is meant to represent the entering of a new era. Plus, the city wanted something that was more representative of itself, since New Orleans is not especially known for Hornets, having inherited the name from Charlotte. It all made sense. The organization had the opportunity to come up with an exciting new nickname that encompassed the spirit and energy of the young squad, while serving to intimidate opponents, at least a little. New Orleans’ newly-named team could resonate as “cool” with an entire generation of kids, just as the original Charlotte Hornets did during the 90’s.So, after weeks of deliberating and pondering the organization produced the best possible nickname; The Pelicans.Wait, what?My initial reaction to this announcement was amusement, which was only amplified upon seeing logo designs. Yes, New Orleans boasts a plethora of pelicans, not all of them pleasant, as I found out on my lone trip to Louisiana last year. But, is that really how the franchise wants to portray its team and players for the foreseeable future; a big gang of pelicans? The name doesn’t quite serve to inspire fear in other teams, of even a tad bit of intimidation. “We have to go play the Pelicans;” sounds scary. The franchise’s former All-Star point guard is one who is not in favor of the new name. “Pelicans? I’m not rolling,” Chris Paul stated in a tweet, and he was not the only one who was somewhat skeptical of the change. In reality, team name has little proven connection with on-court performance, and at least pelicans are relateable to the region. However, you would think players would prefer an identity that they can be proud of, and it is yet to be seen if The Pelicans will inspire pride."
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

DeMarcus Cousins traded to Pelicans for players, picks

West teammates hilariously celebrate Durant and Westbrook oop

Report: Romo willing to rework contract to facilitate trade

Lonzo Ball's father says son is better than Curry right now

Report: Rams could have interest in Cousins if Goff flops

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Mike Trout talks about 'frustrating' struggles of Angels

Report: Butler to Celtics talk will loom over All-Star week

Report: Carmelo expects to remain with Knicks

James Harden: ‘For sure’ I’m the best player in the world

Report: Pats expected to make good effort to keep Bennett

Glenn Robinson III dunks over three people to win Slam Dunk Contest

Is the NBA All-Star Game worth saving?

There will never be another Dirk Nowitzki

The Rewind: Michael Jordan's last All-Star Game

Best of Yardbarker: NBA All-Star Games past, present and future

Eat, Drink, Watch: Everything goes better with a side of New Orleans

Box Score 2/17: Happy birthday, Michael Jordan (and welcome to 1000 point club, Sid!)

The 'Michael Jordan might still win the Dunk contest if he entered' quiz

How to reboot NBA All-Star Weekend

Second-year NBA stars who can salvage the season

Observations from a day at the Westminster Kennel Club Dog Show

Box Score 2/16: Getting ready for the ASG

Too much to Process: Can Simmons match the Embiid hype?

NBA News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Best of YB: NBA All-Star Games past, present and future

Who will break these NBA All-Star Game records?

Is the NBA All-Star Game worth saving?

There will never be another Dirk Nowitzki

The Rewind: Michael Jordan's last All-Star Game

Eat, Drink, Watch: Everything goes better with a side of New Orleans

How to reboot NBA All-Star Weekend

Baseball movies you can stream now to hold you over until Opening Day

Second-year NBA stars who can salvage the season

Observations from a day at the Westminster Kennel Club Dog Show

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker