After leaving Jordan Brand for Li-Ning, the Chinese sportswear and athletic shoe company built the Heat star’s brand around the phrase, “Way of Wade.” That slogan has inspired Wade’s new nickname, “WOW”, which LeBron thinks is corny. According to Ethan J. Skolnick, The Palm Beach Post: LeBron James was so amused by Dwyane Wade’s new self-proclaimed nickname that he dared Wade to reveal it to the media before doing so himself. “It’s ‘WOW,’ Way of Wade,” James said, referring to the slogan for Wade’s Li-Ning shoes. “I think it’s corny.” Wade, who discarded the “Flash” nickname two years ago, did not concur. Wow? “I’m taking it global!” he shouted.