Found October 09, 2012 on
Dwyane Wade has officially left Nike and the Jordan brand behind, signing a deal with Li-Ning, a Chinese shoe company. In an interview about the switch with Darren Rovell, Dwyane Wade said that, ”This is a great opportunity for me, I can either choose to stick to the status quo or be a trailblazer.”First Look: Shoes that Li-Ning made for @dwyanewade to wear in Beijing and Shanghai twitter.com/darrenrovell/s…— darren rovell (@darrenrovell) October 9, 2012When he first came into the league, Wade was passed over by Nike for LeBron James and Carmelo Anthony and so Wade signed with Converse. Converse was then bought by Nike, and Wade stuck with them until 2009, until he moved over to the Jordan side of Nike.Signing Wade won’t guarantee them success in the shoe business, as Nike owns around 95% of the shoe business in the U.S.. Wade says that Li-Ning can’t compete with the cool factor yet, but he weighed the pros and cons of making the decision before signing.Ink Is Dry: @dwyanewade has signed with Chinese shoe and apparel brand Li-Ning twitter.com/darrenrovell/s…— darren rovell (@darrenrovell) October 9, 2012It’s not clear what Wade will be paid, but it is clear that he is dead set on building a brand and will be a part owner of the company. Li-Ning had previously hoped to become relevant in the shoe business by signing Shaquille O’Neal, Evan Turner and Baron Davis. Perhaps Dwyane Wade will finally be the guy to help them break through, and make an impact here in America.H/T: ESPN
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Dwyane Wade is signing with Chinese sportswear provider Li-Ning, and the Miami Heat guard tells The Associated Press that this will be the final sneaker deal of his playing career.
The two-time NBA champion gets his own brand - called Wade - and will play a large role in design elements and selection of future brand endorsers.
The deal is to be announced Wednesday in Beijing, where...
MIAMI (AP) -- Two-time NBA champion Dwyane Wade is signing with Chinese sportswear provider Li-Ning, which is giving the Miami Heat guard his own brand within the company along with plenty of creative and strategic input.
The partnership will be announced Wednesday in Beijing, where Li-Ning is headquartered and where the Heat are visiting for the NBA China Games tour.
Miami Heat guard Dwyane Wade is having a big week in Beijing. On Wednesday, he is scheduled to hold a press conference there to announce his new shoe deal with Chinese firm Li-Ning. On Thursday, he hopes to make his preseason debut when the Heat play the Los Angeles Clippers in the Chinese capital. Wade had arthroscopic left knee surgery in July. "If I continue to respond...
The world champion Miami Heat are in Atlanta for their first preseason game against the Atlanta Hawks. But besides the business on the court they had to blow off some steam off the court, this could only mean one thing….Party! LeBron James and Dwyane Wade hosted Saturday night ATL hot spot, Compound.
In attendance were their Heat teammates, Chris Bosh, along with his wife Adrienne...
MIAMI For two seasons, Rashard Lewis did everything he could to ease the pain in his ailing knees. He visited doctors in three cities. He prayed he would wake up one day and would feel better.
Yet nothing worked.
By last year, Lewis scoring average had plummeted to 7.8, less than half his career mark. Many wondered if his NBA days were coming to an end.
"It was very tough...
Drops Jordan brand, signs with Chinese athletic brand.
LeBron James is visiting China for the ninth time, which makes him one of the resident Miami Heat experts about the world's most populous nation.
Specifically, the food choices there.
''If anyone comes back with any body fat from this trip, then I don't know what they were doing on their free time,'' said James, the NBA's MVP.
So maybe it's fortunate...
Sometimes, even NBA stars can screw up when trying to throw down a monster dunk and below is an example of that courtesy of Miami Heat star Dwyane Wade.Watch as Wade appears to have an easy breakaway dunk against the Clippers but the rim ultimately denies him the slam:(Courtesy of Terez Owens)
MIAMI Chris Bosh is still listed on the official Miami Heat roster as simply a forward. Coach Erik Spoelstra still treads lightly when discussing Boshs position.But its OK. Bosh doesnt need to be treated delicately. He admits hes a center.I made my peace with it, Bosh said.Bosh has embraced it enough that he recently told FOX Sports Florida he wants to be listed on the NBA All-Star...
Look who showed up at LeBron James high-end sneaker shop, Unknwn over the weekend, Kanye West. The “Louis Vuitton Don,” hit up the Aventura mall shop on Sunday. No word on what purchases Mr. West made and for those who are curious, Kimmy cakes wasn’t with him. She did however post this photo of him [...]
By JAMES CARR@jamescarr89
For all the Atlanta Hawks reshuffling, and the excitement the likelihood of a younger, up-tempo offense that came with it, the question mark surrounding the team is on the defensive side of the ball.
During the first quarter of their preseason opener against the Miami Heat, that question got bigger as LeBron James scored eight relatively unchecked points...