Found June 25, 2012 on Larry Brown Sports:
If you’re wondering who LeBron James views as his primary competition in the NBA, the answer is Kevin Durant. During an interview with ESPN’s Rachel Nichols, LeBron identified Durant, not Kobe Bryant, or Derrick Rose, or anyone else, as the player that pushes him the most. “For him to continue to work hard … he’s going to be my inspiration,” James said. “He’s going to be the person that I look at each and every night to see what he did in a game so I can match him. [He's] someone I want to compete with year after year.” The two worked out together last summer, and LeBron described Durant as his brother. “First of all, he’s a hell of a player,” James told Nichols. “And he’s a great person, too.” Even though LeBron has stated in the past that his goal is to become a global icon, he was specific about strictly basketball-related goals. “I want to be up there with those names, with those all-time greats and all-time champions,” he said. Now that James has won one title,

LeBron James wears "Earned Not Given" ring t-shirt to interview (Picture)

Back on Sunday morning, ESPN aired an interview with Miami Heat star LeBron James about earning his first NBA title.Check out the below screenshot from said interview where LeBron wears a Nike t-shirt with a ring on it:(Courtesy of Footbasket)

LeBron James returns to Twitter with video message (Video)

For those of you who didn't know, Miami Heat star LeBron James took a break from Twitter while trying to chase that elusive NBA title.After winning it, LeBron is back on Twitter and his first tweet back on June 22nd was a video message to all of his Twitter fans: LeBron has now surpassed five million followers on the social networking site. (Courtesy of USA Today)

Cleveland weatherman upset over too much Heat, not enough Thunder

As much as it may surprise you, not everyone is going to fall in love with LeBron James again now that he is an NBA champion.  In the cacophonous aftermath of the Miami Heat championship, no storyline is more baffling than this idea that LeBron James must be loved again now that he won a title.  (Although, you can make a point that all the grandstanding hyperbole in the aftermath...

Join NBA Writer Ben Watanabe for Twitter Q&A on Tuesday at Noon

LeBron James and the Miami Heat are NBA champions. That probably isn't sitting well with most Celtics fans, but you can't discredit anything the C's accomplished this season. So will The Big Three give it another whirl next season? That's the question lingering in the back of every Boston fan's mind as we head into the NBA offseason. It's hardly the only question...

Lebron James Makes Wedding Couple's Day

This is a keeper!

LeBron Not Ready To Commit To Power Forward

LeBron James often played power forward during Miami's title run with Chris Bosh moving to center.

Chris Johnson compares himself to LeBron James

One thing’s for certain, Chris Johnson never turns down an opportunity to bring attention on himself. He went out on a limb and compared himself to LeBron James during an appearance on Jim Rome’s show, saying “I feel just like LeBron — a lot of people are going to be back on the bandwagon.” We’ll see if anyone pays any attention when the bandwagon opens back up.

The boy that would be king: Lebron James and the Miami Heat capture the 2012 NBA championship.

Before we look ahead, lets take one last look back at the 2012 NBA finals.

Video: LeBron James on Letterman

Newly crowned champion LeBron James made a talk show stop in New York to talk with David Letterman.

Mickael Pietrus Focused on Signing With Celtics, Rehabbing Surgically Repaired Right Knee

WALTHAM, Mass. -- Mickael Pietrus watched LeBron James and the Miami Heat cruise to victory in five games over the Oklahoma City Thunder in the NBA Finals, but the free agent swingman never stopped to wonder, "What if?" What if the ball had bounced Boston's way just a couple more times, and Pietrus and the Celtics had outlasted the Heat in seven games in the Eastern...

Letterman to LeBron: “Now that you’ve gotten this out of your system, you ready to go back to Cleveland and play some ball?”

LeBron James appeared on the David Letterman show last night, and right out of the gate Letterman jumped into the topic of leaving Cleveland- “Now that you’ve gotten this out of your system, you ready to go back to Cleveland and play some ball?” Letterman asked more questions about leaving Cleveland than ESPN did on the night of ‘The Decision’. James of course side-stepped...

NBA 2K13 cover revealed

As once upon a time the cover of NBA Live was highly anticipated, as fans and media seeked to find out who would be beset with the dreaded "NBA Live Cover Curse", now the most hotly awaited hoops video game cover of the year comes from the NBA 2K series. 2K Sports have played to this anticipation this year, by starting with a slow reveal on their facebook page, which could...
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