Found May 26, 2012 on
The Other Paper:
The catch phrase "Linsanity"— a word which captured the meteoric rise and city-wide euphoria of New York Knicks' sensation Jeremy Lin— has been awarded to the point guard by the U.S. Patent and Trademark Office.
J-Lin captured New York's heart and playoff hopes with his Lin-credible rise from undrafted player to the face of a team and the NBA.
"It's not only Linsanity, but all Lin-related trademarks," said Pamela M. Deese, a partner in the law firm Arent LLP, who is working on the player's behalf. "Having a clean plate with rights in place makes it a lot easier to negotiate licenses and endorsement deals."
The player's filing (fi-Lin-g) on Feb. 13 came six days after a California man with no ties to the 23-year old Harvard grad became the first to apply for the Linsanity trademark. A second filing filing was made on Feb. 9 and on Feb. 14. Somebody better have an exp-Lin-ation how the NBA player got the trademark before anyone else.
Lin, the first Chinese or Taiwanese-American to play in the NBA, drew widespread attention after coming off the bench on Feb. 4 to score 25 points in a win against the New Jersey Nets. His Lin-fectious play sparked the Knicks to six consecutive wins— boosting TV ratings and ticket prices in his wake.
The Knicks Lin-credible run came to an end after Lin had surgery last month to repair a meniscus tear in his left knee. He missed the Knicks' opening-round playoff series with the Miami Heat, which New York lost 4-1.
Since he was Lin-capacitated, covered in Lin-iment and Lin-gering on a contract, is there still any Lin-terest in the Lin-corrigible player with the Lin-fectious story?
Call your lawyer to find out.
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Jeremy Lin isn’t even sure where he will be playing next season, but he knows that he will be getting a huge pay raise no matter where he signs, and he will be able to profit off the term that became synonymous with his play during the unexpected run he had with the New York [...]
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