Christmas Day in the NBA isn't only about the five basketball games stuffed into your TV. We can't have a holiday in this country without moving some product.
And when it comes to pitchmen, you can't go wrong with LeBron James, Kobe Bryant and Kevin Durant.
The league's three biggest and most-bankable superstars are unveiling new shoes on Dec. 25 to go along with the special uniforms worn throughout the holiday extravaganza. Unlike the debut of the simple, monochromatic dubs, these Nikes are full of color and flair.
"With Nike and KD, myself and Kobe, we always try to do something special for the Sneaker Heads on Christmas, and bring a nice color, a nice flavor," James said. "With KD having a nice color and Kobe having a nice color, I have the red with green on Christmas.
"It's a great day. It's a great day for basketball. You have five games on Christmas, and we want the Sneaker Heads to be excited about the shoes that we're going to be wearing, so it should be cool."