Originally written on Sports Business Digest  |  Last updated 5/4/12

Things were bad for the Charlotte Bobcats this year. Like 7-59 bad. Like worst season in NBA history bad. Like many calling Michael Jordan one of the worst owners in history bad. Things were bad, get the point? So bad in fact that the Bobcats know that they need to either increase demand in their product, the team doesn't have a lot going for it other than the likelihood of getting the #1 pick in June's NBA draft, or lower their price to the point that supply meets demand. Economics 101. Their solution? A Pay-The-Pick promotion. Under the promotion, the per game season ticket price will be equivalent to the Bobcats pick. Therefore, if the Bobcats were to pick 1st? Season tickets would cost $43. The Bobcats can pick no later than 4th (they have a 35.7% chance of picking fourth, compared to a 25% chance to receive the #1 pick) which means that season tickets at most would cost $172. Each fan will be limited to purchasing four season tickets. Now, granted, the seats are in the upper deck. And, the Bobcats did only have seven wins, as I mentioned earlier...but with the lowest season ticket currently being $344...who can pass up a sale...right? For those looking to get in on the Pay-The-Pick promotion, act fast. The promotion expires May 31st.

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

David Ortiz brushes aside talk of being 'washed up'

USA Women’s World Cup roster verdict: No excuse not to win

UCF had no idea UConn was creating a rivalry trophy

Cam Newton signs five-year, $103M extension with Panthers

Devils introduce new head coach John Hynes

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Report: Heat could make a run at Kevin Durant

Goodell denies request to recuse himself from Brady appeal

Dan Marino: Brady one of best QBs ever despite Deflategate

Sepp Blatter stepping down as FIFA president

Cameron Jordan, New Orleans Saints agree to five-year deal

Steve Williams: 'There's no chance' Tiger Woods did PEDs

McCoy not happy Perryman played dodgeball while injured

College football playoff schedule for 2015: New Year's Eve?

Texas Rangers promote top prospect Joey Gallo

How the Chicago Blackhawks are thriving in salary cap era

Report: Klay Thompson cleared for Game 1 of NBA Finals

Pettine views latest Manziel incident as a ‘non-story’

Nationals need Taylor to produce in Werth’s absence

UAB football's return great, but bad publicity will last forever

What Adrian Peterson's return means for the Vikings

2015 Stanley Cup Final preview: Blackhawks vs. Lightning

Umenyiora, wife Leila Lopes respond to cheating allegations

Would Cavs winning title impact Love's impending free agency?

NBA News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

USA Women’s World Cup: No excuse not to win

Projecting rosters for the 2015 MLB All-Star Game

What Peterson's return means

The Bulls and the culture of fitting in

X-factors for Cavs and Warriors

Pujols: Angels not 'Mike Trout show'

Adrian Peterson returns to Vikings

Chicago Bulls agree to deal with Fred Hoiberg

NBA should have 'legacy contracts' for long-time players

Atlanta Hawks unveil new logo

UAB fans celebrate football reinstatement

Sanchez backs off dismissal of Tebow

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.