The Brooklyn Nets have their marketing campaign in high gear, as they aim to make a huge splash in their new home, a state of the art facility, the Barclays Center in Brooklyn, New York. Monday “ESPN.com” reported that the Nets, have rolled out the second phase of their introduction to their new fan-base, with a series of billboards that will be throughout the city. The campaign will feature the players the club has labeled “The Core Four,” Deron Williams, Joe Johnson, Gerald Wallace and Brook Lopez; in black-and-white photographs, sticking with the team’s colors, greeting their fans with a cheery “Hello Brooklyn” and a one line description of themselves.
The first part of their introductory plan, was when the team unveiled their new logo and team colors back in April. As the roster has now come together in the last few weeks, the franchise’s head of marketing, Fred Mangione told the website his department will now try to make the team’s players household names in the city.