Originally written June 17, 2013 on Crossover Chronicles:
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Nearly a month ago, Mark Cuban announced he was working to redesign the Mavericks jersey and logo for the 2015-16 season. Cuban has always been a guy at the cutting edge of fan interaction and his latest venture was to open up his jersey redesign to the fans. During the last month, crowdSPRING has helped the Mavericks solicit and store many of the designs the organization will consider. This is a truly unique opportunity for Mavericks and NBA fans to interact with one of the league's premier franchises. We wanted to learn more about this and so we asked crowdSPRING spokeswoman Lauren Russ about the crowdsourcing plan. Russ allowed us to share a couple of the designs that have been submitted, which are posted throughout the post and the photo above. Philip Rossman-Reich, Crossover Chronicles: How did the relationship with Mark Cuban and the Mavericks come about? What was he looking for when he approached crowdSPRING to host this design competition? Lauren Russ, crowdSPRIN...
PLAYERS: Mark Cuban
TEAMS: Dallas Mavericks
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