Originally written on Awful Advertisements  |  Last updated 12/11/12
At the end of November Foot Locker released an incredible ad with Kyrie Irving, showing what happens during one of those huge, cinematic dunks. How did the company decide to follow up their recent success? The answer is one part Ricky Rubio, one part backyard wrestling and several parts awful.  What a blown opportunity by Foot Locker. Their Irving spot got the advertising and sports world buzzing. Unfortunately, this spot with Rubio not only fails to capture that same winning formula but it's also a bit odd and uncomfortable to watch. Rubio engages in an odd embrace in someone's backyard before the two men tumble on top of some old mattresses. Thrilling television. Add in the fact Rubio is still recovering from an ACL injury, the whole backyard wrestling concept is even more bizarre.  The slogan used here isn't much better. Ricky Rubio is still Ricky Rubio off the court. Well of course he is. Why wouldn't he be? The idea that his entire identity is directly linked with his fo...
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Sony cut scenes from 'Concussion' to avoid angering NFL

Ryan Clark: Trent Richardson is 'worst RB of all time'

Report: David Feherty won't be back at CBS Sports

Warren Moon: RG3 needs to start taking the blame

Lovullo: I don’t see Hanley Ramirez playing left field again in 2015

Judge Berman’s one-sentence order repeats Deflategate decision timeline

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Ishmael Adams suspended indefinitely following arrest

McNair: Pats caused problem by not cooperating with Deflategate

Browns terminate contract of Phil Taylor

WWE’s 'Superfly' Jimmy Snuka charged in 30-year-old murder case

Randall Cobb: ‘I don’t plan on missing a game’

Ronda Rousey confirms she was supposed to fight Gina Carano

Jack Eichel plans to move in with teammate Matt Moulson

Report: Bills GM 'went rogue’ in cutting Fred Jackson

Terrance Knighton irked by Redskins-Kardsashians comparison

Connor Cook on not being named Michigan State captain: 'It stinks'

Danny Amendola’s advice to those on roster bubble? ‘Control what you can’

Dallas Cowboys: Rookies to watch

Apple reportedly sought exclusive rights to new Bill Simmons podcast

One of Clemson’s 1981 national championship trophies broke

Milan Lucic says playing with Canucks is ‘dream of mine’

Underdogs: Hopefuls that can shock in the World Cup

WATCH: Victoria Azarenka rips chair umpire at US Open

Bill O’Brien starts charity swear jar for cursing on ‘Hard Knocks’

Dikembe Mutombo teared up when Hawks announced franchise will retire his jersey

NBA News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Underdogs: Hopefuls that can shock in the World Cup

Manfred digs Shoeless Joe a deeper grave

Why Mike Trout ain't right

The Opening Drive: Jamal Anderson warns UM fans before heading to Salt Lake City

Best and worst MLB players in August

RG3 blames intern for liking Instagram post trashing owner

Four most surprising roster cuts from NFL teams

Raiders cut Trent Richardson

Caroline Wozniacki smoking cover of ‘Rhapsody’

Everett Golson named FSU's starting QB

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker