Originally written on Project Spurs  |  Last updated 11/18/14
Texas-news-april-2009
Social media has changed sports. Some say for bad, but for those of us that follow sports, and more specifically, the NBA, closely, it’s definitely for the better. Whereas team press releases used to dictate the news cycle and the majority of breaking news, people like Yahoo’s Adrian Wojnarowski are breaking stories when athletes aren’t doing it themselves. One such athlete who has given fans a closer look at his professional career and personal life is San Antonio Spurs guard Manu Ginobili. Ginobili, whose tweets and updates are quite tame compared to the online Durant vs. Wade jabs, said he turned to social media because he found it the best channel to inform his fans the way he wanted to and when he wanted to, according to an article on canchallena.com. "Before a reporter came and asked me if I was going to renew. Over there, I was negotiating with the club and did not want to answer. But I couldn’t say that I had to make up an answer. Instead, with Twitter, when you feel you’re ready, It’s a great tool. People end up knowing much more about you, but be very careful, because I communicate the way I want and when I want," says Manu. Ginobili sends his 140 characters into the cloud in both English and Spanish and his updates are everything from support to his fellow teammates playing overseas, some play-by-play of new teammate Marco Bellineli’s games with Italy to updates of the first week of school for his kids. Ginobili talked about other differences of using social media and dealing with media, but does say, on some occasions, he has a social media filter in his wife Many, that approves updates of a more personal nature. "I never would have given a reporter a picture of my son. Now I'm in the park and want to share a photo and post it. At the time I wanted, the way I wanted and checked by my wife (laughs) . [Twitter] is a much more direct and pleasant, "he admits. However, for Ginobili, there’s one time of the year where he chooses to ignore or not pay close attention to social media. "In the playoffs, I don’t look at any mentions or let it affect me. It does absolutely nothing for you, either for good or for bad. Just like the media, they praise you when you do well and kick you when you do badly. But you're the same. You simply had a good match or a bad one. You cannot let that drag you down, you have to be sure of what you did,” he says. There’s no doubting that while social media has its many benefits, the downsides do pop up from time to time. Luckily for Spurs fans though, Ginobili embraced it early on and has taken fans along for the ride through his Twitter updates, Facebook status messages, Twitpics and even Reddit AMA.
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

New York Rangers are the first team to clinch a playoff spot

Victorino: I plan on playing every day for Red Sox in 2015

The Rams are still planning on drafting a quarterback

Howard willing to make 'ultimate sacrifice' to help Rockets

Pacquiao bought P. Diddy’s house for $12.5M, fight tickets

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

The Seahawks are already winning the NFL Draft

Fiancée takes stand at Aaron Hernandez's murder trial

Thunder announce Kevin Durant to miss rest of season

Jeremy Maclin says he still believes in Chip Kelly

Mike Weber on Sabres fans cheering loss: 'A whole new low'

Michael Sam: 'I'm not the only gay person in the NFL'

Elite Eight preview: Arizona vs. Wisconsin

Support for relocation growing among NFL powers

Mother says special needs son forced to remove varsity letter

NFL owners chose cost over game integrity

Minnesota Timberwolves: Should they tank?

Be careful how loudly you cheer on Mo'ne Davis' olive branch

Twins to offer $19 Bloody Mary with pizza slice garnish

Ranking the NBA's hottest coaching seats

The beginning of the end for Notre Dame

An identity in flux: Harden and the collective consciousness

LeBron James makes Fortune’s list of 50 greatest world leaders

Five under-the-radar National League MVP candidates

NBA News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Elite Eight preview and predictions: Arizona vs. Wisconsin

NFL owners chose cost over game integrity

Be careful how loudly you cheer on Mo'ne Davis' olive branch

James Harden and the collective consciousness

Hottest coaching seats in NBA

Under-the-radar NL MVP candidates

Notre Dame’s coach makes first Elite Eight

The last Expo standing

Five under-the-radar AL MVP candidates

Michigan sent recruit's GF a letter

MLB teams that could disappoint

25 years ago, the best Sweet 16 of all time was pure madness

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.