Taking them to the streets ....

Anyone who has driven the freeways around the Sacramento region the past several weeks has probably noticed the new advertising billboards featuring the Kings. You know. Like the old days? While I was returning to the office from practice a few minutes ago, I noticed a rendering of Tyreke Evans on a billboard on X and 20th, adjacent to the Capital Cities Freeway. It includes the image of a lion, the word "Kings," and then a likeness of the talented rookie. Now, while acknowledging that this is pretty clever marketing - Lion King? Get it? - I have never been in favor of promoting an individual over a team, unless we're talking about a proven superstar such as Shaq, Kobe, LeBron James, Michael Jordan, Larry Bird, Magic Johnson, etc. It simply sends the wrong message - to the player, who is trying to establish himself within the league, and to his teammates, who resent when someone is elevated before their time. Evans is an immense talent - co-rookie of the month - but he...