NFL expert says Under Armour ‘fumbled the bag’ by failing to build around Tom Brady, Steph Curry

Under Armour is being criticized for failing to build its brand around Tom Brady and Steph Curry in the way their legendary careers deserved. The argument hits because both athletes gave the company something rare.

Customize Your Newsletter

Yardbarker +

Get the latest news and rumors, customized to your favorite sports and teams. Emailed daily. Always free!