The question would be almost unimaginable in the United States.
''Who's No. 6?'' a reporter asked a U.S. official.
Yes, even LeBron James isn't recognized everywhere in Britain, where soccer is king and basketball is hardly an afterthought.
That will change at least briefly Thursday, with James and the U.S. Olympic team bringing it some rare attention with a game against Britain.
It's only an exhibition, so the result doesn't matter. But the event does, to those who want to see basketball gain a place in Britain's sports culture.
''This is a massive opportunity for British basketball to get some oxygen, to breathe life into the sport in this country,'' said Chris Mitchell, who calls Britain's games for BBC Radio. ''Team USA being here is arguably the biggest-ever game this country has hosted. It's arguably bigger than any game they'll play at the Olympics, because they'll only face USA if they get throu...