Originally written on The Victory Formation  |  Last updated 6/18/13
As was expected, the hosts of the morning show on 790 the Zone in Atlanta, Mayhem in the AM, have been fired, and we’ve all had the chance to ponder just why in the hell we listen to sports talk radio in the first place. The AJC managed to catch up with one of the former hosts on Monday, and the resulting comments were astonishing. AJC radio and tv reporter Rodney Ho spoke with Nick Cellini, and the ensuing conversation resulted in this jaw-dropping synopsis: Cellini believes since CBS created the third sports talk station at 92.9 called the Game last fall, he sensed the Zone was going to die eventually. He felt Lincoln Financial, which isn’t really a focused media company like CBS or Clear Channel, never made a real commitment to find an FM signal for the station. An FM signal, he feels, is a necessity in this day and age where fewer and fewer people are tuning into AM. (Rival 680/The Fan added an FM 93.7 simulcast in 2010.) Zone ratings weren’t off by much since the new station arrived but clearly, ad revenue became much more scarce. He said he saw the writing on the wall [...]
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