At Super Bowl XLVI a Bills PR veteran will be working his 25th big game.
Bills VP of Communications Scott Berchtold is working his 25th Super Bowl and 5th in his current capacity of overseeing the Public Relations efforts on behalf of the league at the media center. As PR Coordinator there are just over 100 staff and volunteers who assist during the week of game and game day in areas such as: staffing press conferences, media day, quote teams for both team’s media availabities, radio row, day pass and media credentialing, distribution of quotes and press releases.
Earlier today (game day) Berchtold led the 8AM staff meeting to go over final assignments before heading to Lucas Oil Stadium shortly after. Berchtold and the 100 member staff will work well into Monday morning.
For Bills media relations staffer Dom Rinelli it is the fifth time he’s worked a Super Bowl alongside Berchtold.