Found May 08, 2013 on
Sports Business Digest:
Hyperice, the California-based portable ice compression device company now has a new partial owner. Minnesota Vikings running back Adrian Peterson has joined Hyperice as an equity partner, adding to an impressive athlete roster including Steelers safety Troy Polamalu, LA Clippers forward Blake Griffin and U.S. Women's goalie, Hope Solo.
"Adrian has always showed amazing dedication to preparing his body to perform at the highest level," said Hyperice founder Anthony Katz. "That commitment is what enabled him to come back from his injury as quickly as he did and have one of the greatest seasons in NFL history." Katz continued, "As a recovery brand, we are dedicated to developing technologies that help keep athletes on the field and performing their best, so there was a mutual interest on both sides once Adrian started using our products during his MVP season."
Peterson, who began using the product as part of his recovery routine during the 2012 season, was only nine yards away from breaking the single season rushing record last season. He believes that recovering with Hyperice allowed him to perform at such a high level, only months after a devastating ACL and MCL injury,
“Once I started using the Hyperice, I could feel my knee responding positively. I immediately started incorporating it into my daily recovery routine,“ said Peterson. “Preparing my body to be as strong and as healthy as possible was my main focus going into last season and Hyperice was one of the tools I used to prepare for and recover from games and practices.” He went on, “I’m excited to join Blake and the other athletes to help grow the brand."
For more information on the Hyperice brand, you can follow them on Twitter @hypericeusa.
(via Press Release)
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