Originally written on Awful Advertisements  |  Last updated 11/20/14

Super Bowl 47 is in the books. Now that we have crowned the Baltimore Ravens champions, we can also close the book on the single largest advertising day of 2013. As always, the advertisements were ... interesting. There were several winners, plenty of losers and even a few that still have us scratching our head.  At an average cost of $3.8 million for 30 seconds, which companies made the most of their time and which would have been better off saving their money? Disagree with something on our list or think we made a glaring omission? Let us know in the comments.  Five Best Ads from Super Bowl 47 By: David Rogers  Overall, I thought the 2013 crop of commercials were not only pretty weak, but that they also had some of the most divisive commercials in recent memory. Very few commercials could be unanimously picked as either a winner or a loser. Over on Twitter, the @Awful_Ads feed would be filled with commentary both ridiculing and praising the same commercial.  In no particular order, the five best commercials from Super Bowl 47.  M&M - Love Ballad M&M's spot aired very early during the game, setting the tone for what I hoped would be a memorable crop of commercials. However, even several breaks after M&M's spot aired, I was still chuckling at the red M&M saying he won't do that, referring to letting people lick him, but yelling that he still kind of likes it. M&M's early spot proved to be one of the commercials I enjoyed the most.  There's just one problem - where's yellow? I miss that bumbling peanut M&M.  NFL Network - Leon Sandcastle NFL Network might have stolen the show with Leon Sandcastle. Their spot which placed Deion Sanders in an afro wig and a fantastic mustache was one of the night's most memorable spots.  Who could have guessed that an ad talking about the NFL Draft and NFL Combine might have been the best of the night? Samsung - Next Big Thing No fair, Samsung. You knew we'd praise any commercial that featured Saul Goodman from Breaking Bad in such an ironic way.  The ad opened fairly slowly, with Paul Rudd and Seth Rogen doing what Rudd and Rogen do. The pace picked up quite a bit, as did the humor, as soon as Saul (Bob Odenkirk) brings the two into his office. Add in a Lebron James cameo and you have one of the most enjoyable, as well as one of the best written, commercials of Super Bowl 47.  Better call Saul! Budweiser - Brotherhood Despite releasing their Clydesdale ad a few days early, Budweiser still walks away owning claim to one of the best ads of the Super Bowl. Their "Brotherhood" spot might also be one of the most touching and classy ads of the Super Bowl - something we all needed after watching another round of Go Daddy ads.  It's worth noting this was Budweiser's strongest in a 2013 effort that was overall pretty mediocre. Those Black Crown ads were forgettable and failed to send a message other than "We're for hipsters". Those Bud Light ads failed to stick in minds despite running at nearly every commercial break.  Thank goodness for Clydesdales.  Mercedes-Benz - Soul Mercedes-Benz makes the cut as they accomplished what very few companies were able to do with their ads - actually get a message about their product across. Star power (Willem Dafoe, Kate Upton, Usher) combined with a message that resonated ("reasonable" price) to produce an ad that was both fun and functional.  ...I've been suspecting Willem Dafoe might be the Devil ever since his insanely creepy lip quiver in drag from Boondock Saints.  Honorable Mentions Oreo just missed the cut on my list. The idea was far from original, but I'll admit I chuckled with some of the quiet talking in the library. Amy Poehler could star in a commercial for just about any product or company and I'd probably enjoy it - even one for Best Buy.  I was left on the fence with both Doritos spots. I find goats funny (don't ask me why), but one has to question if Doritos really wants to position themselves as the food of choice for an animal that doubles as a trash compactor. The other spot with burly men as princesses was humorous but it's a pretty overplayed concept.  Five Worst Ads from Super Bowl 47 By: Reva Friedel Audi – Prom A teenager is headed to the prom by himself, which as an aside, let me say is not a big deal if you go with a group of friends, but he’s alone. Sad. Anyway, his dad lets him take the Audi, and all of a sudden he has the deluded self-confidence of Zack Morris as he parks in the Principal’s spot (Zack would totally do that) and strides right up to the prom queen for an awkward make out. But prom queen doesn’t KNOW he drove the Audi, so it makes that moment all the more confusing. And what kind of janky high school is this that holds their prom in a gym? So many things wrong with this commercial – and it was a minute long, so Audi probably paid like $10 million for it. Go Daddy – Bar Refaeli’s Kiss This was the most uncomfortable commercial I’ve ever seen – Bar Rafaeli making out with some nerdy teenager. The close up is too much and poor Bar actually looks like she wants to dry heave when they finally pull away from their lip lock. And for the record, I’m still not entirely sure what Go Daddy does. Calvin Klein Concept  If Calvin Klein was trying to one-up CHANEL on confusing ads that make no sense, then mission accomplished. Immediately after that commercial aired, 40 million dudes tweeted, “hey guys, did you like my CK ad?” So, if the goal was to throw an almost naked model at us to gain attention – then bravo. Oreo- Choose a Side Getting into physical altercations over a cookie? In a library? Okay, sure. The only thing I feel strongly enough to throw things over is shoddy pass interference calls or the like, but that’s just me. Beck’s Sapphire All I could think about when I saw this commercial was Finding Nemo. The fish totally looks like Nemo. And what is the point of having a fish serenade a bottle of beer to “No Diggity?” I can’t understand how THAT became the approved concept. Unless an acid trip was involved. **************** Disagree with the ads we picked? Think we overlooked one of your favorites? Sound off in the comments!

MORE FROM YARDBARKER

Wilbon angry at DC for not supporting Wizards

Urban Meyer on Tim Tebow: 'He wants another shot at playing'

Keenan Lewis: Saints preparing 'funeral' for Falcons

Report: Lakers offered Nash, draft picks for Rondo

Chris Christie defends being a Cowboys fan

Celtics co-owner: 2024 Olympics would be 'boon for Beantown'

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Harbaugh turned down Michigan money in 2011

Why the Saints pose a legit threat to any playoff team

Matt Kemp reportedly has arthritis in both hips

Danny Ainge: Celtics 'having a lot of discussions' about trades

Eagles fan posts on Craigslist seeking help for team

Michael Vick has almost paid off all his massive debt

Michael Jordan's college Converse shoes sell for $33,387

Week 16 NFL game watchability rankings

Game of the week: Indianapolis Colts vs. Dallas Cowboys

The Chicago Bears are the Monstrosity of the Midway

Tom Brady's TD celebrations frighten teammates

The impact of normalized U.S.-Cuba relations on MLB

Dwight Howard kicks Nuggets mascot Rocky

Report: Bears in disbelief over Cutler benching

Is Titans-Jaguars the worst prime-time game this century?

Ranking the most underrated players in the NBA

Darrelle Revis feels sad for Rex Ryan

Five reasons why Oregon will win College Football Playoff

NFL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.

In Matt Kemp, did the Dodgers find a pigeon in Padres?

Why the Saints are legit playoff threat

Impact of U.S.-Cuba relations on MLB

Andrew Hawkins and other athletes gain support for social statement attire

NBA's most underrated players

Michael Vick nearly debt-free

Dolphins CB rips Brady's career plans

Biggest winners of the MLB offseason

Brian Billick owns Browns fan

C's in serious trade talks about Rondo

Pelini has profane words for Nebraska AD

When bowl results mean more for one school than another

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.