Buffalo Bills defensive end Mario Williams has something new to crunch on other than opposing quarterbacks.
And it's all for a good cause.
Williams unveiled ''MariO's,'' a honey toasted oats cereal named after him on Tuesday. ''Cool,'' as Williams says it is to have his picture on a cereal box, more important to him is donating all of his proceeds to a Buffalo charity supporting children with cancer, and their families.
''MariO's'' is the latest limited edition cereal produced by PLB Sports. That's the Pittsburgh-based company which brought area sports fans ''T.O's,'' during Terrell Owens season in Buffalo, and ''Flutie Flakes,'' during Doug Flutie's tenure as the Bills quarterback.
Williams is a two-time Pro Bowl selection and pass-rushing specialist, who signed a six-year, $100 million contract in March.