Originally posted on Awful Announcing  |  Last updated 12/9/12
Last week CBS's NFL pregame show, The NFL Today, was widely panned for its tone-deaf coverage of the Jovan Belcher murder-suicide.  While other networks were offering detailed, poignant coverage and showing great deference to the story, CBS operating in their own universe.  The NFL Today delayed addressing the Belcher story and went on with their usual product placements and yearly Victoria's Secret crossover tomfoolery.  While NFL Network, Fox, and ESPN were praised for their handling of the story, CBS stood out like a sore thumb with their effort. This week the NFL was met with another tragedy when Jerry Brown of the Dallas Cowboys was killed at 25 years old.  His teammate Josh Brent was driving drunk at the time and has been jailed on an intoxication manslaughter charge.  Thankfully, CBS learned their lesson from the week before and dedicated their entire first segment to the news of Brown's death and a serious discussion about the terrible events of the last week in the NFL.  It was time CBS didn't devote to serious issues the week before.  While CBS was ravaged on Twitter last week, the network was applauded for making a complete turnaround and serving viewers with the proper perspective... James Brown, Shannon Sharpe & the entire NFL Today crew on CBS should be extremely proud of themselves for that opening segment. Well said. — Brian Cady (@briancady) December 9, 2012 CBS NFL Today doing what they needed to do to correct what they didn't do last week, wow comeback of the year — Howard Bloom (@SportsBizNews) December 9, 2012 @awfulannouncing unlike last week's debacle, CBS "The NFL Today" got it right making Jerry Brown's death top priority. #NFL #MediaCoverage — Cayce Lubrun (@caycelubrun) December 9, 2012 First 12 min. of THE NFL TODAY a/b drunk driving, "gun culture," domestic violence & responsibility. Think CBS heard last wk's criticism? — Philip Jones (@philgoodstory) December 9, 2012 Hope the NFLPA just recorded the first 15 mins of CBS NFL today so they can show it to their players. Playing is a privilege not a right! — Holly (@hockeychic8) December 9, 2012 After getting roasted last wk 4 ducking Belcher story, CBS' NFL Today spent 1st 12 minutes on KC murder-suicide and Brown-Brent in Dallas. — Michael McCarthy (@MMcCarthyREV) December 9, 2012 Who was CBS suit who read riot act to those in charge of The NFL Today?Show looked more like HBO's "Real Sports." Ketchup tastes good. — bob raissman (@nydnraiss) December 9, 2012 NFL Today on CBS got it right today. No show open, no playoff chat, just straight to Cowboys story. They dropped the ball last wk w/Chiefs — daveontv (@daveontv) December 9, 2012 The complete 180 at The NFL Today is reminiscent of the way Big Ten Network was able to right their ship after initially dropping the ball at Penn State in the fall.  Give credit to CBS - they took their lumps and learned from criticism.  Shannon Sharpe and Bill Cowher in particular delivered strong commentary on the dangers of drunk driving and the death that could have been prevented.  James Brown also added an essay on domestic violence that casted a much wider net than the politicized gun control debate that developed out of Bob Costas' halftime essay the week before. It's so refreshing to see a network show a willingness to change their approach when needed.   An excerpted video of the NFL Today's opening segment including the comments from Sharpe, Cowher, and Brown is below...  

This article first appeared on Awful Announcing and was syndicated with permission.

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Vlade Divac indicates DeMarcus Cousins’ agents killed other deal

Report: Julius Thomas traded to Dolphins

Joe Mixon likely to go undrafted in April?

Belichick officially updates boat’s name to ‘VII Rings’

Canseco warns humanity about robot takeover in Twitter rant

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Rick Ankiel drank vodka before pitching in 2000 NLDS

Kings throw shade at Cousins in press release announcing trade

Report: Jets tampered with Revis through private phones, secret meetings

Calipari shoots down talk of him leaving Kentucky for Pelicans

Report: Carmelo prefers trade to Clippers or Lakers

Report: Kings blowing up roster, putting Darren Collison, Ben McLemore on block

The 'Did the Kings just make the Pelicans into a super team?' quiz

The guard tandems you'd want in a 2-on-2 tournament

We got our hands on the new Nintendo Switch, here are our first impressions

Top 10 second basemen in baseball for 2017

Teams and players who could be dealing at the NBA trade deadline

As NHL trade deadline nears, seven teams who could be dealing

Too much to Process: Can Simmons match the Embiid hype?

There will never be another Dirk Nowitzki

Baseball movies you can stream now to hold you over until Opening Day

Is the NBA All-Star Game worth saving?

Movies you can stream now to get your football fix

The Rewind: Michael Jordan's last All-Star Game

NFL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

The 'Did the Kings just make the Pelicans into a super team?' quiz

The guard tandems you'd want in a 2-on-2 tournament

We got our hands on the new Nintendo Switch, here are our first impressions

Top 10 second basemen in baseball for 2017

Teams, players who could be dealing at the NBA trade deadline

As NHL trade deadline nears, seven teams who could be dealing

QUIZ: Name every MLB pitcher with 200 or more wins since 1961

Baseball movies you can stream now to hold you over until Opening Day

There will never be another Dirk Nowitzki

Movies you can stream now to get your football fix

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker