Originally written on Awful Announcing  |  Last updated 12/9/12

ATLANTA - AUGUST 13: Antone Smith of the Atlanta Falcons is tackled by Jovan Belcher of the Kansas City Chiefs at Georgia Dome on August 13, 2010 in Atlanta, Georgia. (Photo by Kevin C. Cox/Getty Images)
Last week CBS's NFL pregame show, The NFL Today, was widely panned for its tone-deaf coverage of the Jovan Belcher murder-suicide.  While other networks were offering detailed, poignant coverage and showing great deference to the story, CBS operating in their own universe.  The NFL Today delayed addressing the Belcher story and went on with their usual product placements and yearly Victoria's Secret crossover tomfoolery.  While NFL Network, Fox, and ESPN were praised for their handling of the story, CBS stood out like a sore thumb with their effort. This week the NFL was met with another tragedy when Jerry Brown of the Dallas Cowboys was killed at 25 years old.  His teammate Josh Brent was driving drunk at the time and has been jailed on an intoxication manslaughter charge.  Thankfully, CBS learned their lesson from the week before and dedicated their entire first segment to the news of Brown's death and a serious discussion about the terrible events of the last week in the NFL.  It was time CBS didn't devote to serious issues the week before.  While CBS was ravaged on Twitter last week, the network was applauded for making a complete turnaround and serving viewers with the proper perspective... James Brown, Shannon Sharpe & the entire NFL Today crew on CBS should be extremely proud of themselves for that opening segment. Well said. — Brian Cady (@briancady) December 9, 2012 CBS NFL Today doing what they needed to do to correct what they didn't do last week, wow comeback of the year — Howard Bloom (@SportsBizNews) December 9, 2012 @awfulannouncing unlike last week's debacle, CBS "The NFL Today" got it right making Jerry Brown's death top priority. #NFL #MediaCoverage — Cayce Lubrun (@caycelubrun) December 9, 2012 First 12 min. of THE NFL TODAY a/b drunk driving, "gun culture," domestic violence & responsibility. Think CBS heard last wk's criticism? — Philip Jones (@philgoodstory) December 9, 2012 Hope the NFLPA just recorded the first 15 mins of CBS NFL today so they can show it to their players. Playing is a privilege not a right! — Holly (@hockeychic8) December 9, 2012 After getting roasted last wk 4 ducking Belcher story, CBS' NFL Today spent 1st 12 minutes on KC murder-suicide and Brown-Brent in Dallas. — Michael McCarthy (@MMcCarthyREV) December 9, 2012 Who was CBS suit who read riot act to those in charge of The NFL Today?Show looked more like HBO's "Real Sports." Ketchup tastes good. — bob raissman (@nydnraiss) December 9, 2012 NFL Today on CBS got it right today. No show open, no playoff chat, just straight to Cowboys story. They dropped the ball last wk w/Chiefs — daveontv (@daveontv) December 9, 2012 The complete 180 at The NFL Today is reminiscent of the way Big Ten Network was able to right their ship after initially dropping the ball at Penn State in the fall.  Give credit to CBS - they took their lumps and learned from criticism.  Shannon Sharpe and Bill Cowher in particular delivered strong commentary on the dangers of drunk driving and the death that could have been prevented.  James Brown also added an essay on domestic violence that casted a much wider net than the politicized gun control debate that developed out of Bob Costas' halftime essay the week before. It's so refreshing to see a network show a willingness to change their approach when needed.   An excerpted video of the NFL Today's opening segment including the comments from Sharpe, Cowher, and Brown is below...  
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Illinois releases results of women's basketball probe

Richie Incognito named starter by Rex Ryan

DeMarco Murray isn't thrilled Eagles limited reps in practice

Brandon Weeden: 'God forbid I am forced to play' for Dallas

Ben Roethlisberger: Markus Wheaton is ready to break out

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Hernandez tipster allegedly had sexual relationship with him

Rookie WR Tyler Lockett has Pete Carroll, Seahawks gushing

Packers TE returns to practice in wake of family tragedy

DeSean Jackson: Revis, Sherman can't stop me

Rob Gronkowski on Patriots LB Jamie Collins: ‘He’s a freak’

Ray Allen won't officially retire in case he gets right offer

Lindsey Vonn shows support for Tiger Woods on Twitter

Report: Rousey to star in film based on her autobiography

Porn star offers to cook meal for any sports champion

Why everyone is wrong about Cowboys Tony Romo, Part 1

Oregon was only team drug tested during CFB Playoff?

Five 2nd year NBA players ready to take the next step

John Daly wants to be US Ryder Cup captain

Rodgers appears in another Olivia Munn workout video

Matt Hasselbeck is still getting random drug tests

Five teams that won at the MLB trade deadline

What should be expected from Aaron Rodgers in 2015?

Kareem Abdul-Jabbar is waiting for Tim Duncan to match him

NFL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Lindsey Vonn shows support for Tiger

Notre Dame doesn't need a conference

Rex takes jabs at Jets' management

Sanchez: It's 'crazy' to call Chip racist

Ronda Rousey calls out Cyborg

Five most underrated players in the NFL

Five potential NFL salary cap casualties this preseason

Winners and losers of the 2015 MLB trade deadline

Pirates do Pirates at deadline: Neat little moves

Mets acquire Cespedes from Tigers

Ranking the NFL’s 32 head coaches

Five worst baseball trades since 2000

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker