Originally posted on Awful Announcing  |  Last updated 12/9/12

ATLANTA - AUGUST 13: Antone Smith of the Atlanta Falcons is tackled by Jovan Belcher of the Kansas City Chiefs at Georgia Dome on August 13, 2010 in Atlanta, Georgia. (Photo by Kevin C. Cox/Getty Images)
Last week CBS's NFL pregame show, The NFL Today, was widely panned for its tone-deaf coverage of the Jovan Belcher murder-suicide.  While other networks were offering detailed, poignant coverage and showing great deference to the story, CBS operating in their own universe.  The NFL Today delayed addressing the Belcher story and went on with their usual product placements and yearly Victoria's Secret crossover tomfoolery.  While NFL Network, Fox, and ESPN were praised for their handling of the story, CBS stood out like a sore thumb with their effort. This week the NFL was met with another tragedy when Jerry Brown of the Dallas Cowboys was killed at 25 years old.  His teammate Josh Brent was driving drunk at the time and has been jailed on an intoxication manslaughter charge.  Thankfully, CBS learned their lesson from the week before and dedicated their entire first segment to the news of Brown's death and a serious discussion about the terrible events of the last week in the NFL.  It was time CBS didn't devote to serious issues the week before.  While CBS was ravaged on Twitter last week, the network was applauded for making a complete turnaround and serving viewers with the proper perspective... James Brown, Shannon Sharpe & the entire NFL Today crew on CBS should be extremely proud of themselves for that opening segment. Well said. — Brian Cady (@briancady) December 9, 2012 CBS NFL Today doing what they needed to do to correct what they didn't do last week, wow comeback of the year — Howard Bloom (@SportsBizNews) December 9, 2012 @awfulannouncing unlike last week's debacle, CBS "The NFL Today" got it right making Jerry Brown's death top priority. #NFL #MediaCoverage — Cayce Lubrun (@caycelubrun) December 9, 2012 First 12 min. of THE NFL TODAY a/b drunk driving, "gun culture," domestic violence & responsibility. Think CBS heard last wk's criticism? — Philip Jones (@philgoodstory) December 9, 2012 Hope the NFLPA just recorded the first 15 mins of CBS NFL today so they can show it to their players. Playing is a privilege not a right! — Holly (@hockeychic8) December 9, 2012 After getting roasted last wk 4 ducking Belcher story, CBS' NFL Today spent 1st 12 minutes on KC murder-suicide and Brown-Brent in Dallas. — Michael McCarthy (@MMcCarthyREV) December 9, 2012 Who was CBS suit who read riot act to those in charge of The NFL Today?Show looked more like HBO's "Real Sports." Ketchup tastes good. — bob raissman (@nydnraiss) December 9, 2012 NFL Today on CBS got it right today. No show open, no playoff chat, just straight to Cowboys story. They dropped the ball last wk w/Chiefs — daveontv (@daveontv) December 9, 2012 The complete 180 at The NFL Today is reminiscent of the way Big Ten Network was able to right their ship after initially dropping the ball at Penn State in the fall.  Give credit to CBS - they took their lumps and learned from criticism.  Shannon Sharpe and Bill Cowher in particular delivered strong commentary on the dangers of drunk driving and the death that could have been prevented.  James Brown also added an essay on domestic violence that casted a much wider net than the politicized gun control debate that developed out of Bob Costas' halftime essay the week before. It's so refreshing to see a network show a willingness to change their approach when needed.   An excerpted video of the NFL Today's opening segment including the comments from Sharpe, Cowher, and Brown is below...  
Ios_download En_app_rgb_wo_45

WATCH: Texas guard destroys opponent with huge dunk

Reports: Red Sox were in on Greinke if Price fell through

Chris Webber advises Lakers to swipe Kobe's memorabilia

Five-star CB excited about Kirby Smart hire by Georgia

San Diego Padres unveil awesome new uniforms

Report: Mark Richt being recruited to run for Georgia governor


Cowboys won’t put Tony Romo on IR because of playoff hopes

What the Selection Committee taught us: Week 13

Majority of FIFA sponsors demanding independent review on reforms

Zack Greinke expected to choose between Dodgers, Giants by end of week

Reports: David Price, Red Sox agree to seven-year, $217 million contract

LSU officials’ media leaks about Les Miles blew up in their faces

Claude Julien: No animosity between Bruins, Chirelli

Report: Louisville QB Will Gardner will transfer

Report: Yasiel Puig and Don Mattingly didn’t talk at all toward end

WATCH: Roy Hibbert pushes referee during scrum

Orioles set to acquire Mark Trumbo from Mariners

Seven storylines for Week 14 of the college football season

Colin Kaepernick jerseys on sale at 49ers’ team store

Iowa’s Kirk Ferentz named Big Ten Coach Of The Year

Mid-American Conference Championship preview

Lakers trying to decide which Kobe Bryant jersey number to retire

Matthew Dellavedova is becoming a better passer

Ryan Kesler says the Ducks are 'too good not to be in the playoffs'

Tiger Woods’ career inches closer to an end after gloomy injury update

NFL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
Get it now!
Ios_download En_app_rgb_wo_45

Seven storylines for Week 14 of the college football season

MAC Championship preview

Tiger Woods’ career inches closer to an end after gloomy injury update

QUIZ: Name every NCAA football national champion since 1950

Browns lose to Ravens as only the Browns know how

NCAA figures out how to invite 5-7 teams to bowls

Ranking top Heisman Trophy candidates

Have the New Orleans Saints given up?

This weekend in NFL stupid, ft. Rex Ryan

Missouri won’t accept a bowl bid at 5-7

Today's Best Stuff
For Publishers
Company Info
Follow Yardbarker