Chiefs Open Door To Naming Rights For Arrowhead Stadium

The Kansas City Chiefs announced that they have entered into an agreement with IMG, a global sports and entertainment company, to pursue a sponsor for naming rights to Arrowhead Stadium. But the desire of the late Chiefs founder Lamar Hunt will be honored. Whatever corporate name is adopted by the stadium, which opened in 1972, "Arrowhead" will be included. "As we go down the path of bringing in a partner on the field, we would like to keep Arrowhead part of the name," said Chiefs chairman Clark Hunt. Bill Newman, the Chiefs senior vice president/administration, said the lease with Jackson County "does provide the team is entitled to any and all rights fees that we are able to attract." The Chiefs previously had an agreement with Premier Sports Marketing to help secure a naming-rights holder, but that deal expired.