Found June 15, 2013 on Diehardsport:
Alma College in Alma, Michigan, is a Division 3 Football school.  They wanted to change up their helmets and apparently wanted to pay homage to their school heritage, hence the plaid block “A.”  It looks like they took a play out of the Jacksonville Jaguars helmet with the fading color scheme, going from white to red.  Personally, I think these helmets look pretty sweet, and when you’re a D-III college, why not have a little fun with your uniforms?  This is a great way to set themselves apart from the other D-III schools and is definitely an upgrade over their old helmets. [Football Scoop]
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