Found March 10, 2009 on
Awful Announcing Inactive:

I passed along the info yesterday, that ESPN was pushing hard for the Cowboys opener in their new stadium to be the first MNF game of the season. Well apparently every other network has requested that game as well, which means that it looks like ESPN won't be getting it. Via Barry Horn at the DMN....
Fox, NBC, CBS and ESPN have informed the NFL they would like to telecast the Dallas Cowboys' home opener in September at their new stadium in Arlington.This really isn't a surprise, and when I posted yesterday on the subject, I didn't really even think about NBC's role in all of this. It's no secret that NBC usually gets first dibs in cases like this, and the NFL and Jerry Jones would probably like nothing better than the first game of the season to feature the new stadium. We'll find out in a month either way though.
The Cowboys are the NFL's No. 1 television attraction, and the team's first regular-season game at the new stadium is a bonus for the networks.
Networks give their game preferences to the league before the schedule is completed. The schedule will be released next month.
Networks vie for Dallas Cowboys' home opener (Dallas Morning News)
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