The Jacksonville Jaguars are in the midst of their "State of the Franchise" address, and they announced one major decision in an effort to change the Jaguars' notoriously poor branding power.
Owner Shahid Khan announced immediately after the logo was revealed that the new logo would be used on the team's uniform in the coming season.
The team also introduced a new secondary logo that will be featured on the field. This logo is aimed at directly integrating the Jaguars' heavy support of the military into their brand. The team will feature their new set of logos in the immediate future.