Originally written on Know Your Dallas Cowboys: The Blog  |  Last updated 10/23/14
Jerry needs to learn the difference between "moving in the right direction" and "urgently need to win right now." (Photo credit: Wikipedia) When a team talks about a window of opportunity, it is usually in the context of a team that has fallen short in the playoffs. For instance, the Baltimore Ravens might talk about their window of opportunity after reaching the AFC title game in two of the last four seasons and coming within a dropped pass of going to the Super Bowl last year. When a team has done what the Cowboys have done, there isn’t much of a basis to say that a window has been open, let alone to say that it has begun to close. Let’s put it this way: would anyone dare say that the Cincinnati Bengals have recently had a window of opportunity to win a title? No. What have the Bengals done recently? They have had two winning seasons in the last three years, and two playoff appearances in the past seven. The Cowboys? They have won one more game than the Bengals in the past two years and have not had a winning record since 2009. Dallas has been to the playoffs three times in the past eight years. With this as background, Jerry Jones‘ recent statements about how urgent it is for the Cowboys to win it all right now is somewhere between sad and laughable. The quote from ESPN was this:
Well, my window is getting shorter. Time goes by. I do feel real pressure because we do have players not only in Tony Romo, but Jason Witten (and) DeMarcus Ware, to leave out several that are (also) in the prime of their career. And we need to strike and strike soon with those guys. (Coach) Jason Garrett feels exactly the same way about it and understands how urgent it is. Candidly, you’re looking through rose-colored glasses if we all don’t realize that now is the time to compete on the field.
This is a team that has taken steps in the right direction. It has become younger overall and has some exciting young talent. That is reason for optimism. But this is also a team with a bunch of holes, including question marks on the offensive line, wide receiver, and safety. And as good as Romo, Witten, and Ware have been, they have not helped this team win more than a single playoff game, let alone three or four in a row in the same season. Realistically, this team looks like it could be a solid contender as early as 2013, but there are too many question marks to expect too much in 2012. Fox’s Matt Mosley wrote:
Other than Wade Phillips’ 2007 campaign with a lot of Bill Parcells carryovers, it’s been years since the Cowboys could reasonably expect to make noise in the playoffs. Now, Jones is forced to roll out the tired rally cry of how the Green Bay Packers and New York Giants were able to win Super Bowls after 9-7 records in the regular season. Of course, those teams actually built momentum down the stretch and remained hot in the postseason. The Cowboys seem to peak in October and then slump when the stakes become higher.
Exactly. And my point here is not that this team doesn’t have potential or even that I am unhappy with the moves made this offseason. However, “moving in the right direction” and “urgently need to win right now” don’t seem to be very comparable. As for Jerry, this seems to be just more proof that he is a bigger part of the problem than he is a key to any solution. Related articles
  • Jones: Cowboys’ title window ‘getting shorter’
  • Jason Witten: “We’re playing great”
  • The Cowboys’ Closing Window: Organization Owes Aging Stars Better Team
  • Is window closing for Cowboys? Was it open?
  • Stephen Jones: Cowboys Willing to Lose While Garrett Develops? Is Jerry Tired?

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